Our Methodology
The goal of any franchise owner is to run a profitable business. The franchise model is advantageous for entrepreneurs because it offers a proven business model that can be opened in new markets with reasonable expectations of financial performance. While the performance of existing franchise units is not a guarantee that a new unit will perform as well, it is safe to use average unit revenues to compare different franchise opportunities.
Taking expected unit revenue in context with a thoughtful business plan to include expected operating costs and expenses can give entrepreneurs a methodology to compare potential profitability and return on investment of a given franchise venture.
In this report we rank franchises based on the average revenue generated by a single franchise unit or territory to highlight opportunities with the greatest sales potential.
What Is Average Unit Revenue?
Franchises report unit revenues in slightly different ways, but all generally refer to the total average sales of a single business unit, territory, or similar language that represents the exclusive market of a franchise owner.
Where Does the Data Come From?
The FTC’s franchise rule permits franchisors to provide information on actual or potential franchise revenue of franchisee and/or corporate owned units. While franchises are not legally required to report average unit revenue, most do in Item 19 of the Franchise Disclosure Document. This allows potential franchisees to estimate the volume they may expect from opening a new franchise business.
How Do We Measure It?
We use data provided by the franchisors in the Franchise Disclosure Document (FDD). As much as possible, we look for revenue of franchised units rather than corporate owned units. Often this data is directly available based on a subset of franchise units that are representative of typical unit performance. In some cases, we may derive average unit revenue from corporate royalty revenue and number of total franchise units.
The following table includes notes from the FDD on the source of AUR provided.
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Ace Hardware
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Based on a weighted average of 685 stores operating in five formats: 121 convenience hardware formats, 323 core hardware formats, 189 super hardware formats, 42 home center formats, and 10 contractor-oriented supply formats
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Pet Supplies Plus
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Based on 320 franchise locations open for at least one full year
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Metal Supermarkets
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Based on 52 franchisee owned units
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Circle K
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Based on total merchandise income from the sale of all goods, wares, merchandise, and services sold. Based on 5058 franchise locations open for at least one full year
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HobbyTown
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Based on 103 franchise locations open for at least one full year
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Tuffy Tire & Auto Service
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Average Unit Revenue is based on all 66 Franchise locations open at least two years with at least 6 bays
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Plato's Closet
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Based on 463 franchise locations open for at least one full year
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Uptown Cheapskate
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Based on 82 franchise locations open for at least one full year
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Play It Again Sports
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Based on 252 franchise locations open for at least one full year
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Once Upon A Child
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Based on 378 franchise locations open for at least one full year
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Floor Coverings International
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Based on 109 Franchise locations open at least two years
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Relax The Back
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Based on 77 franchise locations open for at least one full year
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FASTSIGNS
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Based on 665 franchise locations open for at least one full year
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HoneyBaked Ham
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Based on 210 franchise locations open for at least three full years.
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Pro Image Sports
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Based on 113 Franchise locations open for at least one full year
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Clothes Mentor
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Based on 121 franchise locations open for at least one full year
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Scooters Coffee
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Based on 421 franchise kiosk locations open for at least one full year
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Great Harvest Bakery Cafe
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Based on 378 franchise single site bakery café locations open for at least one full year
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Kid to Kid
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Based on 79 franchise locations open for at least one full year
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Ziggi's Coffee
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Average Unit Revenue is a weighted average of 20 drive-thru only stores and 14 café with drive-thru stores
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Why It's Important
Sales or revenue volume is central to determining the financial viability of a franchise investment. Expected unit revenues combined with a reasonable estimate of operating expenses can help potential franchisees determine the return on their initial investment, and the potential earnings of a franchise opportunity. To learn more about researching franchises, see the articles in our Franchise Learning Center.
Want to see more franchises actively opening in new markets? See our Franchise Directory.