Relax The Back Franchise

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Detailed Information

Capital Required
$219,700 - $391,300

Liquid Capital
$100,000

Net Worth
$500,000

Financing Assistance
No Financing Available

Training and Support
Available

Initial Franchise Fee
$29,500

Average Sales Last Year
$994,731

CEO Name
David Wood

Company Owned Units
2

Existing Units
94

 

Overview

Relax The Back is a retailer of specialty health-care products, most of which are designed to promote relaxation, relieve back and neck pain, and improve sleep. Relax The Back enjoys a good relationship with the medical community, and many stores get customers through referrals from health-care providers. In most markets, customers are generally between 35 and 64 years of age. Most clients also have annual household incomes of over $100,000.

Relax The Back stores offer educational materials as well as self-care products. Franchisees and their employees receive training in spinal health issues and related wellness strategies. The goal is to provide clients with a customized experience that enables them to better understand and improve their own health.

The brand focuses on wellness products for a variety of applications: sleep, sitting, standing, fitness, therapy, and massage. Most stores carry a mix of exclusive and non-exclusive products. Small items, such as support braces, footrests, pillows, and cushions can help customers relieve back and neck pain during daily work and leisure activities. Relax The Back stores also carry a variety of chairs, including recliners, massaging models, ergonomic styles, and lift chairs. Mattresses, adjustable beds, and inversion tables are also available. Customers can get personalized suggestions for products and self-care exercises from Relax The Back employees with training in pain relief and spinal health.

Why Choose Us?

Relax The Back focuses on selling high-ticket items, including recliners, office products, massage chairs, and mattresses. As such, franchisees don't usually need to maintain a large inventory or sell a lot of low-priced items to be successful. Many inventory items are exclusive to the Relax The Back brand. Most retail stores are only open Monday through Saturday, so franchisees can pursue a desirable work/life balance.

Ideal Candidate

An entrepreneur who is interested in health and wellness could be a good fit for the Relax The Back brand. An ideal franchisee should have a net worth of at least $500,000 and $100,000 worth of liquid capital. A potential franchisee should also be willing to build a small team of dedicated employees who can provide the high level of customer service and wellness expertise that characterize the brand.

History

The first Relax The Back store opened in 1984. The founder was an osteopath, and his goal was to provide his patients with easily accessible self-care products to help with their neck and back pain. The first franchise was opened in 1989. In November 2000, the RTB Acquisition Corporation was incorporated in Delaware as the franchisor for Relax The Back stores. This corporation has franchised Relax The Back stores since May 2001. The name was changed to Relax The Back Corporation in February 2003.

Relax The Back Corporation is solely owned by the parent company Interactive Health, Inc. The relationship between IH and Relax The Back Corporation began in October 2014; from October 2014 to November 2016, IH owned (as a franchisee) two Relax The Back stores. These two locations are currently operated as company-owned stores. While IH does not offer Relax The Back franchises, it may provide specific products and inventory items to franchisees.

Training And Support

The franchisee and the initial manager (if applicable) must complete the franchisor's training program prior to opening. Training usually includes about a week of courses at Relax The Back University, plus 10 to 12 days of on-site training at a designated Relax The Back store. The franchisor may require additional training at any time, such as refresher programs, conferences, meetings, and conventions. Franchisees may also receive assistance and support from a mentor.

This web page is not endorsed by or affiliated with any franchisor. Product and company names are trademarks of their owners and are used for referential purposes only.
 

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