Circle K Franchise

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Detailed Information

Capital Required
$186,500 - $19,245,000

Liquid Capital
$100,000

Net Worth
$500,000

Financing Assistance
Available

Training and Support
Available

Initial Franchise Fee
$25,000

CEO Name
Brian Hannasch

Company Owned Units
4250

Existing Units
7083

 

Overview

Even before Circle K became a franchise and international institution, customers have identified the brand with convenience. In addition to offering quality products and great customer service, many locations also offer fuel, which franchisees can either purchase via their existing fuel agreement or with the assistance of Circle K's parent company. In addition to the Circle K convenience store brand, the company also offers other franchise opportunities, including the opportunity to purchase a Kangaroo Express or an On the Run.

Why Choose Us?

The Circle K brand is nearly seven decades old, offering a testament to the brand's success and, moreover, customers' trust in it. Not only does the brand have longevity on its side, but also, it has size. With over 7,000 locations, Circle K ranks number 18 as one of the largest and most successful chains. Its sales reached nearly $10 billion in 2018 and are only projected to grow in coming years.

Numbers aside, franchising with Circle K comes with a number of intangible benefits. For one, franchisees never feel alone or lost. The franchise program ensures that every new franchisee gets the training he or she needs prior to opening a location as well as ongoing training throughout ownership. The brand also offers support in the areas of marketing, merchandising and promotion for each store.

Though the brand has established proven marketing and promotional practices, it does allow franchisees to branch off from the norm via Circle K's IMPACT (Innovation-Marketing-People-Alimentation Couche-Tard) Store Program. Under the IMPACT program, licensees are free to design "themed" stores using classy elements to create a visually appealing atmosphere for customers. The only requirement is that the chosen theme must reflect the community and its ideals.

Ideal Candidate

Any person who has a net worth of at least $500,000, liquid assets of at least $100,000 and an entrepreneurial spirit qualifies to become a Circle K franchisee.

History

Circle K began as a small convenience store in El Paso, Texas, called Kay's Food Stores. The brand was already relatively successful, with three branches within the city's limits. Fred Harvey, an entrepreneur, recognized a successful brand when he saw one and purchased the Kay's Food Stores in 1951. He renamed the brand Circle K and, using his resourceful spirit, helped the company establish a name for itself first in the southwestern part of the United States and then throughout the world.

Since Harvey purchased Kay's in 1951, it has made several acquisitions, most of which were incorporated into the Circle K brand. Kangaroo Express and On the Run are two such acquisitions. By 1975, the brand had over 1,000 stores across the U.S, and by 1984, its sales had reached over $1 billion.

In 2003, Circle K was itself acquired by Alimentation Couche-Tard, one of the largest convenience store operators in North America. ATC recognizes the success of the Circle K brand and continues to use it to draw in customers across the globe. Additionally, with ATC's help, Circle K went from a domestic brand to a global chain. It is now represented in more than 20 countries.

Though the brand began selling franchises in 1995, the Circle K Franchise program wasn't started until 1999. Since the program's inception, the franchise program has expanded to over 650 stores spanning three separate brands: Circle K, Kangaroo Express and On the Run.

Training And Support

ight (8) hours of on the job training, two (2 )weeks of classroom training and up to two (2) weeks of in-store training are required.

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