Diners listed on BizBuySell include classic 24-hour operations, family-owned neighborhood cafés, retro-themed luncheonettes, truck-stop diners, breakfast-and-brunch cafés, and franchise-affiliated chains. Business models range from owner-operated breakfast–lunch counters to high-volume, multi-shift operations where profitability depends on table turnover, menu engineering and efficient labor ratios. Revenues are driven by core meal service—pancakes, eggs, burgers and fries—across breakfast, brunch, lunch and late-night dayparts. Many listings feature established customer bases, trained staff and turnkey kitchens, and some include real estate, 24-hour licenses or franchise support, providing buyers with steady revenue and growth potential in the comfort-food and all-day-dining market.
| Market Overview | Listings for Sale (Median) |
|---|
| Number of Businesses Analyzed | 119 |
| Asking Price | $440,000 |
| Reported Revenue | $1,064,673 |
| Reported Seller's Discretionary Earnings | $186,441 |
Financials based on businesses that listed an asking price, annual revenue, and seller's discretionary earnings.
Asking Price
| Lower Quartile | Median | Upper Quartile |
|---|
| $244,000 | $440,000 | $957,000 |
Market Financial Highlights
The financial data presented here is an aggregation of reported revenue and earnings of Diners for sale.
| Bound | Revenue | Seller’s Discretionary Earnings |
|---|
| Lower Quartile | $706,380 | $107,663 |
| Median | $1,064,673 | $186,441 |
| Upper Quartile | $2,000,000 | $307,537 |
Valuation Multiples
The valuation multiples listed below are derived from asking price, revenue, and seller's discretionary earnings of Diners listed for sale.
| Bound | Revenue Multiple | Earnings Multiple |
|---|
| Lower Quartile | 0.29 | 1.97 |
| Median | 0.44 | 2.69 |
| Upper Quartile | 0.58 | 3.66 |
FAQ's
How much does it cost to buy a Diner?
The median asking price for an established Diner is $440,000, though prices range from under $244,000 to well over $957,000.
How much do Diners owners earn?
The median reported revenue of Diners is $1,064,673 and owners earn a median of $186,441, which includes the owners salary and any other financial benefits they receive.
How do I value a Diner?
Valuing a business is a complex process, but buyers and sellers often turn to the local market to understand how businesses are priced. Based on our most recent analysis of Diners, revenue multiples range from 0.29 to 0.58, with a median of 0.44. Earning multiples range from 1.97 to 3.66, with the median at 2.69. This means the typical Diner may ask for around 0.44 times its annual revenue, and 2.69 times its annual owner earnings.
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