Brooklyn, NY
This is your chance to jump into entrepreneurship with a wonderful luxury hat brand available for sale. The brand has shifted focus in recent years to an eCommerce model and has done $40,000 YTD in...
$50,000
Brooklyn, NY
This is your chance to jump into entrepreneurship with a wonderful luxury hat brand available for sale. The brand has shifted focus in recent years to an eCommerce model and has done $40,000 YTD in...
$50,000

New York
Founded in Australia in 2013, this business has become a premium leather-accessories brand committed to sustainable craftsmanship and timeless design. The company creates full-grain, vegetable-tanned...
$460,000
Cash Flow: $184,608
Hallandale Beach, FL
Thriving logistics and eCommerce fulfillment company with a proven 9-year track record of success. Generating over $480K in annual net income, this turnkey operation manages two fully equipped Florida...
$1,599,999
Cash Flow: $592,000
Austin, TX
Our client FBA81906-0221FE Store was founded in February 2021, this Amazon FBA brand has carved out a strong niche within the pet care space, offering calming products for pets that have demonstrated...
$287,450
Cash Flow: $104,532
New York, NY
This Amazon FBA business, established in 2019, caters to professionals, remote workers, and small businesses with 25 essential office supply SKUs. The product portfolio includes high-demand items such...
$179,000
Cash Flow: $238,800
Austin, TX
This Amazon FBA business, established in 2018, is a thriving operation specializing in high-demand sports equipment and fitness gear. Featuring 46 SKUs, the business caters to a diverse audience...
$257,500
Cash Flow: $93,600
Austin, TX
This Amazon FBA business, established in 2022, is a standout in the medical and recovery apparel market, offering 7 premium SKUs specifically designed for post-surgical recovery and healthcare needs....
$275,000
Cash Flow: $91,200
Charlotte, NC
This is a lightweight, portable outdoor putting game designed for the beach, combining the fun of putting with a relaxing day on the sand. The product is able to collapse into a backpack style bag and...
$220,000
Cash Flow: $51,422
Texas
The company operates as an asset-light broker connecting homeowners and contractors with regional dumpster suppliers across 60 US markets via an online-ordering platform. Founded in 2013, the company...
$5,650,000
Cash Flow: $1,130,000
The Woodlands, TX
Launched in 2018, this profitable Amazon FBA business specializes in fast-moving consumer goods in the health & beauty, skincare, and wellness categories. The storefront features high-demand items...
$260,142
Cash Flow: $89,196
Available Nationwide
Continuously recognized as one of the Best Franchises to Own by trusted franchising industry leaders like Forbes® and Entrepreneur®!
$150,000
Dallas, TX
(FBA83610-0123FE) This is a streamlined, high-margin Amazon FBA brand operating in the children’s product niche, launched in January 2023. The business features 5 SKUs, with one hero SKU generating...
$209,817
Cash Flow: $86,820
Florida
This brand has nine years of Etsy marketplace authority with 440K+ orders, 32K+ reviews with a 4.9 star rating, SEO durability, and comprehensive catalog depth that create competitive moats that...
$370,000
Cash Flow: $175,748
New York
This established multichannel ecommerce operation, with 85% of revenue from Amazon and presence across more than seven platforms, specializes in high-growth Health & Wellness, Food & Beverage, and...
$1,340,000
Cash Flow: $526,471
Columbia, MO
(100% REMOTE / MOTIVATED SELLER / $330K SDE | $250K of EBITDA) Established, trusted digital traffic intermediary platform connecting major global brands with high-intent traffic across home services,...
$1,150,000
Cash Flow: $330,000
Bristol County, MA
This is a rare opportunity to acquire a well-established, profitable e-commerce business-to-consumer retailer serving motorcycle enthusiasts. Founded close to 20 years ago, the company has built a...
$925,000
Cash Flow: $308,917
Steven Kubes
Biz Depot Brokers
Serving Santa Barbara County, CA
Trusted marketplace to shop for Business opportunities of all kinds. Choose your next business venture with Biz-Depot.co
Spring, TX
This listing is for a bundled portfolio of three Amazon FBA supplement brands, launched shortly after covid in 2021. The business generates an average monthly net profit of $11,848 on $39,413 revenue,...
$308,041
Cash Flow: $142,176
King County, WA
Imagine a scalable online PET TECH store, providing cutting-edge technological solutions for modern pet care. This established e-commerce platform, with its current operational success, $3,000 in...
$75,515
EBITDA: $51,515
Suffolk County, MA
Imagine a scalable online RV FURNITURE store, providing innovative solutions for maximizing comfort and space in recreational vehicles. This established e-commerce platform, with its current...
$112,990
New York, NY
Envision a scalable online pet furniture business with strong growth potential. This established e-commerce platform, with its current operational success, projects a realistic path to $3,000 in...
$102,990
Brooklyn, NY
Are you looking to own a thriving online business? We’re offering our 4-year established kids toy store for sale, generating $3,000 in profit per month with 100% online operations. No physical...
$75,151
Cash Flow: $129,386
Available Nationwide
Tap into the lucrative world of technology with CMIT Solutions Franchise
$100,000
New York County, NY
Envision a streamlined online HOME DECOR store, offering a diverse range of products to help customers create personalized and inviting living spaces, and designed for significant expansion. This...
$54,990
New York County, NY
Imagine a scalable online PET EQUIPMENT store, providing essential and practical tools for pet care and well-being. This established e-commerce platform, with its current operational success, projects...
$53,490
REAL ESTATE INCLUDED
Colorado
Discover a 45-year-old pawn shop in Colorado, offering a welcoming, stereotype-breaking environment for pawning, buying, and selling great merchandise. Centrally located in a 10,000 sq ft retail space...
$3,110,000
San Diego, CA
CEO Life – A High-Margin, Rapidly Scaling Global Membership Empire CEO Life is a premier, fast-growing executive network that has redefined how CEOs, entrepreneurs, and business owners connect, grow,...
$6,400,000
EBITDA: $1,288,270
Austin, TX
This Amazon FBA automotive brand operates under a legal entity originally formed in Indiana but fully operated out of Austin, Texas. The business was launched in May 2021 and has grown into a...
$195,567
Cash Flow: $39,540
New York
This 13-year-old established food blog offers easy international recipes with a healthy twist, operated by a Cordon Bleu-trained chef. The trademarked brand has acquired 77,160 monthly unique visitors...
$125,000
Cash Flow: $49,869
Dallas, TX
This listing is for an Amazon FBA business in the beauty and personal care space with light diversification into the home category. The business features 46 SKUs, primarily targeting women. Its...
$273,960
Cash Flow: $99,624
New York, NY
This Amazon FBA business (FBA73647) was established in May 2020 and specializes in beauty products, specifically dispenser bottles used for skincare, cosmetics, and personal care. The Amazon Brand...
$308,087
Brooklyn, NY
This is an operating electric bike retail business based in Brooklyn, NY, with sales coming from both local customers and online inquiries. The company stocks its own inventory and fulfills all orders...
$200,000
Cash Flow: $72,500
Harris County, TX
Our Position & Competitive Advantages Focused / niche specialization: offers a unique opportunity for an investor or future business owner to focus on scaling the business. The platform itself is far...
$1,400,000
Cash Flow: $689,000
Available in Multiple Locations
Provide comprehensive IT solutions to local businesses. Recurring revenue. Absolutely no IT experience needed! Low investment. Small office. Lifestyle.
$50,000
Bonner County, ID
Step into ownership of a thriving, high-margin business with two decades of market dominance in the specialty apparel and intimacy product space. This 22-year-old U.S.-based brand is a pioneer in...
$1,250,000
Cash Flow: $343,000
Delaware
This business sells digital audio programs, educational content, and other products that support memory, cognition, and overall mental well-being. The target market is adults aged 50–80 who are...
$13,150,000
Los Angeles County, CA
This is a rare chance to acquire the exclusive U.S. distribution rights to a globally successful personal care brand that has quietly laid the foundation for breakout growth in the U.S. market....
$100,000
Los Angeles County, CA
From our portfolio of 24 online businesses, we’re releasing a lean, high-performing asset built on years of digital excellence. This fully optimized, revenue generating operation with elite systems is...
$140,000
Cash Flow: $160,000
Halifax County, VA
Scent Szn is a multi-million dollar fragrance and lifestyle e-commerce brand with over 200,000 customers and viral success on TikTok. The business has generated $10M in past annual sales and $3.5M...
$5,500,000
Cash Flow: $1,000,000
Los Angeles, CA
Established e-commerce supplement business specializing in daily-use products that customers NEED, not want - creating predictable recurring revenue streams. Why This Business is Special: 1.)...
$109,000
Cash Flow: $665,876
Arlington, TX
Founded in late 2022, this Amazon FBA kitchenware and organic seasoning brand has carved a unique position in the Latin-inspired cooking niche. Operating under the name Loisa, the brand currently...
$142,197
Cash Flow: $55,328
Los Angeles County, CA
ESTABLISHED PARTY SUPPLY WHOLESALE & RETAIL BUSINESS - $7M REVENUE, $2M PROFIT This well-established party supply distribution business has operated successfully for over 20 years in Los Angeles...
$10,000,000
Cash Flow: $2,300,000
New York
Established in 2013, this company is the industry-leading ecommerce retailer specializing in police scanner radios. Operating across Shopify (59%), Amazon (40%), and eBay (2%), the business delivers...
$545,000
Cash Flow: $181,452
Austin, TX
U.S.-based Amazon FBA brand (operating under a Texas LLC) focused on value-driven home & kitchen SKUs with streamlined overseas sourcing and nationwide fulfillment. Inventory is produced by an...
$155,210
Beverly Hills, CA
Consistently growing Amazon FBA brand with strong margins and minimal owner involvement. This product line has demonstrated reliable performance in the competitive kitchenware niche and is...
$120,000
EBITDA: $24,000
Michael Faust
First Choice Business Brokers Van Nuys
Serving Los Angeles County, CA
First Choice business Brokers Van Nuys is an independently owned and operated office of First Choice business Brokers. The Broker/Owner of this office has been with the company for nearly two decades. Established in 1994, First Choice Business Brokers has grown to become one of the largest organizations in the U.S. specializing in business sales. We have listed and managed the sale of over $8.5 billion in businesses for sale. Buyers and sellers alike can enjoy the ease and expertise of a national network of professional business brokers. If you are a business owner, whether you feel that a disposition of your business is right around the corner or years in the future, you can be provided with a Current Market Analysis that will give you a very good idea of the value of your business today. Also, you may receive recommendations for changes that could result in a dramatic increase in the value of your business by the time you are ready to sell. If you are interested in buying a business, your representative from First Choice Business Brokers Van Nuys has the background and training to guide you through the process, negotiate on your behalf effectively and manage the close of the sale. This will enable you to find and acquire the business opportunity of your choice and complete a purchase with confidence that it's being handled in a competent, professional and efficient manner. Call the office at First Choice Business Brokers Van Nuys and take advantage of the power of a unified, national organization designed to provide business buyers and sellers with the highest levels of service, integrity and confidentiality available in the industry! (818) 810-4242
Miami County, KS
This is a rare opportunity to acquire a profitable, IP-rich consumer lifestyle brand operating at the lucrative intersection of the $9.9T travel industry and the high-demand mobile accessory sector....
$10,646,522
Cash Flow: $4,982,024
Sagaponack, NY
Established Amazon FBA brand with strong growth potential and minimal owner involvement. This product has proven consistent demand and is primed for scale with steady inventory management and light...
$27,000
Los Angeles County, CA
This is a rare opportunity to acquire a 13 year established online tattoo supply (Tattoo Kit, Tattoo Ink, Tattoo Machines, Tattoo Accessories etc.) business with consistent Amazon sales across the...
$100,000
Dallas, TX
This Texas-based custom headwear company designs and supplies premium hats for breweries, ranches, hospitality, and lifestyle brands. Operating on a made-to-order model, all designs are created...
$150,000
Cash Flow: $58,000
Las Vegas, NV
I’m selling my fully established, turnkey eCommerce business that I started in 2021. Due to a shift in focus towards full-time real estate investments, I am looking for a motivated buyer to take over...
$145,000
Cash Flow: $128,678
New York County, NY
This established Shopify-based e-commerce store specializes in stylish and affordable eyewear that blends fashion with function. With a diverse product line spanning standard eyeglasses, sunglasses,...
$75,000
Cash Flow: $56,000
Austin, TX
U.S.-based Amazon FBA brand selling Latin-inspired kitchenware & pantry items with 14 SKUs and Amazon Brand Registry. 12-month averages: $32,092/mo revenue and $4,444/mo profit (~14% margin). Sales...
$142,197
Cash Flow: $53,328
Beaumont, TX
Founded in 2021 "ZESTY PAWS" , this U.S.-based Amazon FBA brand operates in the Pet Care niche with a focus on calming and wellness products for pets. The business averages $30,256 in monthly revenue...
$210,281
Cash Flow: $84,108
Spring, TX
This is a 12-year-old content business in the Family, Home & Children niches, monetized primarily by display advertising, with additional revenue from Amazon Associates / affiliate and digital...
$243,736
Cash Flow: $75,000
Websites and ecommerce businesses offer scale that local “brick and mortar” businesses can’t match. If you’re looking to buy or sell one of these businesses, it helps to have some context on valuation and financial performance of the industry. To that end, we have aggregated website and ecommerce business for sale listing data to provide benchmark financial information for anyone looking to enter the market.
This data serves as a guide, but it is important to note that each business is unique and may have different valuation factors. When considering buying or selling a website or ecommerce business, it is crucial to do thorough due diligence and seek professional guidance.
Market Snapshot
|
Number of Businesses Analyzed |
477 |
|
Median Asking Price |
$525,000 |
|
Median Reported Revenue |
$713,516 |
|
Median Reported Earnings |
$222,533 |
|
Financials based on businesses that listed an asking price, annual revenue, and seller's discretionary earnings. |
|
Website and Ecommerce Business Valuation Multiples
|
Range |
Revenue |
Earnings (SDE) |
|
Lower Quartile |
0.43 |
2.00 |
|
Median |
0.75 |
3.00 |
|
Upper Quartile |
1.38 |
3.89 |
|
Revenue and earnings multiples based on reported revenue, seller's discretionary earnings, and asking price. |
||
Read the report:
Website & E-Commerce Business Valuation: Multiples & Financial Benchmarks
FAQs
How much does it cost to buy a website or ecommerce business?
Prices vary depending on sales volume and financial performance, but the median asking price for a website or ecommerce business in the U.S. is approximately $525,000.
How much do these business owners earn?
These businesses vary in sales volume, but website or ecommerce business owners report median annual sales of $713,516 and annual owner earnings of $222,533. These figures are based on businesses that have listed their annual revenue and seller's discretionary earnings.
How do I value a website or ecommerce business?
Valuing a website or ecommerce business involves considering several factors, including annual sales volume, profit, and growth (or decline) trends. Brokers, business owners, and business buyers will typically rely on valuation multiples to gauge business value relative to similar businesses in the market. Revenue multiples in the website or ecommerce business space typically range from 0.43 to 1.38, with the median at 0.75. Earnings multiples range from 2.00 to 3.89, with the median at 3.00. These values suggest the average website or ecommerce business may sell for around 0.75 times its annual revenue, and 3 times its annual owner’s earnings.
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