High-Authority Digital Media Platform | 200K+ Users | Affluent Boomer Finance & Insurance Market
An exclusive opportunity to acquire or invest in a high-authority digital media platform serving one of the most affluent demographics in the U.S. Baby Boomers. This audience controls 70% of U.S. disposable income, oversees 53% of total wealth, and is actively searching for guidance on retirement planning, investments, Medicare, estate management, and wealth transfer.
The platform currently attracts ~17,000 monthly active users and 29,000 pageviews, trending upward at +24% month-over-month in users and +13% in pageviews. On this trajectory, annualized projections point to 205,000+ users and 259,000+ pageviews, delivering a verified, monetizable audience that financial services firms can leverage for immediate business growth.
At $1.5M, this acquisition equates to just $7.32 per verified user, securing not only a growing, engaged audience but also the full content engine that keeps them returning. For financial planners or firms in wealth management, or insurance services, this is a rare chance to own a direct channel into the most profitable client base in the country.
Why It Matters for Finance/Insurance
- Baby Boomers are entering or in retirement, prime years for financial planning, wealth preservation, and estate planning.
- They are the primary market for Medicare, long-term care, annuities, and life insurance.
- They are seeking trustworthy advice on investments, tax strategies, and maximizing Social Security.
- This platform delivers direct access to that audience at a fraction of the cost of traditional lead acquisition.
- Typical CAC in these industries runs $50–$100+ per lead (often higher in insurance) this platform delivers engaged users at $7.32 each.
Performance & Assets
- Verified growth: 17K monthly users / 29K monthly pageviews; projected 205K+ annual users.
- SEO powerhouse: 817K Google search sessions last year, with 70+ Top 3 rankings and 117+ Top 10 rankings across highly targeted finance and retirement keywords.
- Premium engagement: 3m 26s average session duration, well above digital media benchmarks.
- Efficient CAC: $7.32 per verified user, compared to $50–$100+ CAC typical in financial services.
- Massive content library: 160,000+ podcasts, 14,000+ articles, 181,000 indexed pages.
- Proprietary publishing technology and AI-powered SEO tools.
- Mobile app (iOS & Android) launching in 2025 to expand reach.
Growth Opportunities
- Premium sponsorships for financial planners, RIAs, insurance providers, retirement services and Medicare brokers.
- White-label educational content for lead nurturing.
- Affiliate revenue from financial products and services.
- Webinars, retirement planning guides, and digital courses.
Ad#:2417029
