Hi, I’m Stephanie Kelsall — Chief Marketing Officer and Business Broker at Route Commercial, where I help business owners close the gap between what their business is actually worth and what it’s perceived to be worth.

For over 15 years, I’ve been one of the most recognized marketing experts in the real estate industry, known for building powerhouse brands and leading the creative strategy behind some of the top-performing brokerages in the country. I’ve helped companies scale, reposition, and grow through smart branding and intentional visibility.

But here’s the truth I kept seeing across industries: most owners want top dollar for their business — but haven’t done the work to present it like a business worth that number. They’ve neglected the branding, the messaging, and the marketing. Then they wonder why the offers don’t come close to their expectations.

That’s why I launched Route Commercial.

I combine deep branding expertise with full-service business brokerage. I personally manage both the preparation and the sale — from crafting a buyer-ready brand to handling the listing, vetting buyers, and negotiating the deal.

I specialize in service-based businesses — especially in industries like childcare, wellness, and professional services — and I bring a marketer’s eye to the entire sales process.

Because when your business looks valuable, buyers treat it like it is.

At Route, we don’t just sell businesses. We help you build the brand, polish the pitch, and exit with confidence — and a higher price tag.