The Solar Eclipse: A Big Opportunity for Small Businesses
Astronomy enthusiasts aren't the only ones excited for the April 8th solar eclipse passing over the United States. Businesses, both big and small, are getting in on the action. For enterprises in the retail, service, entertainment, and hospitality sectors, the eclipse presents a unique chance to leverage the natural phenomenon through special products, promotions, themed travel, and experiential services.
What is a Solar Eclipse?
A solar eclipse occurs when the moon comes between the Earth and the Sun, casting a shadow on our planet. The Sun is approximately 400 times bigger than the Moon and is also about 400 times farther away from Earth than the Moon. This coincidence makes the Sun and Moon appear almost exactly the same size.
The April 8th solar eclipse that passes over North America will feature a zone of totality, where the Moon completely covers the Sun. The path starts in Mazatlan, Mexico and extends through 14 states including Texas, Oklahoma, Arkansas, Missouri, Illinois, Indiana, Michigan, Ohio, Pennsylvania, New York, Vermont, and New Hampshire, before exiting the continent through Canada.
Businesses Capitalizing on the Solar Eclipse
With the next solar eclipse projected to pass over the continental United States in the summer of 2044, businesses are turning this once in a generation event into big business. For businesses in the zone of totality, the uptick in travel to witness the celestial event has led to a surge in hotel occupancy. Airbnb reported occupancy rates surging to 88% in cities along the eclipse’s path, while popular hotel franchises like Super 8 have roughly 300 budget lodging options within the path of totality. Rooms that are typically priced at $95 were being advertised for $949 a night for eclipse chasers.
For those looking to experience the solar eclipse experience, businesses have a variety of options. From viewing parties and midday concerts to skydiving excursions and bicycle tours, entertainment and recreation businesses are creating value for not only to their bottom line but also to customers seeking unforgettable experiences.
For those unable to travel to witness the eclipse firsthand, many businesses are getting in on the action. Eyeglass stores are selling or distributing safety glasses, while restaurants are developing and promoting space-themed menus. Promotions like Pizza Hut’s “Total Eclipse of the Hut” and products like Jeni’s Splendid Ice Cream’s Punk Stargonaut collection or Krispie Kreme’s “Total Solar Eclipse Doughnut” enable customers to enjoy the event locally or from the comfort of their homes.
Building Revenue and Goodwill During the Eclipse
Businesses are using a variety of strategies to boost revenue during the eclipse, including themed products or services and special promotions. They recognize the importance and the value of goodwill, and that successfully leveraging the eclipse for growth and goodwill can yield long-term benefits for businesses, cementing their position as community partners and fostering enduring customer loyalty.
The solar eclipse creates a golden opportunity for small businesses to catch the attention of potential customers. Through creativity, adaptability, and community engagement, businesses can make a long-lasting positive influence on their customers and communities.