Krispy Kreme Franchise

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Detailed Information

Capital Required
$440,500 - $4,115,000

Liquid Capital
$300,000

Net Worth
$2,000,000

Financing Assistance
No Financing Available

Training and Support
Available

Initial Franchise Fee
$25,000

CEO Name
Michael J. Tattersfield

Company Owned Units
120

Existing Units
338

 

Overview

Donuts and coffee are what Krispy Kreme is all about. The brand, whose mission is to make the most awesome doughnuts on the planet every day, is committed to producing fresh, quality and tasty products that individuals of all ages will enjoy. Though it sells dozens of doughnut options, the fan favorite is the classic glaze, which the company continues to make with the same recipe that Vernon Rudolph used when he made that first fluffy treat back in 1937. Though it underwent some tough times in the early 2000s, it has come back strong and now sees more store openings than it does closings, which is a feat for most franchises.

Why Choose Us?

Despite seeing its fair share of ups and downs, Krispy Kreme has not only prevailed, but it has earned a top spot in the latest list of top 500 franchises, coming in at spot number 52. Each store generates an average of $2 million in sales, which, in the franchise world, is extremely impressive. The brand utilizes strict proprietary methodologies and recipes and focuses solely on delivering delicious and tasty doughnuts to its fans, which may be a huge factor in its success.

Ideal Candidate

The ideal Krispy Kreme candidate is a person who loves and appreciates a good doughnut and who has a net worth of $2,000,000. This person is also focused on providing fans with a fun family experience.

History

Krispy Kreme was founded in 1937 by Mr. Vernon Rudolph after he bought a secret recipe for yeast-raised doughnuts from a New Orleans French chef. With the secret recipe in hand, Mr. Rudolph rented a historic building in old downtown in Winston-Salem, North Carolina. He began selling his doughnuts to local grocery markets, but as the sweet scents of his pastries filled the air surrounding his building, passersby wanted to know where they could get some fresh out of the oven. Not yet at the point where he could open a new location, Vernon cut a hole into the side of his building and began selling his Original Glazed doughnuts from the sidewalk.

As Krispy Kreme began to expand in the 40s and 50s, Rudolph and owners (most of them family) of other Krispy Kreme restaurants realized that they needed a more streamlined and consistent baking process. Though the doughnuts at each location were always good, they were inconsistent, so Krispy Kreme created a mix plant and implemented a distribution system to ensure that every location had the right dry doughnut mix for the perfect doughnut. Rudolph and his team of engineers also contrived and built proprietary doughnut making equipment, which they used to automate and improve the doughnut making process.

During the 1960s, Krispy Kreme began to realize its potential and rebranded itself. It was during this decade that Krispy Kreme first incorporated the iconic green tiles on its roof that the brand is known for today, along with the heritage road signs. In 1976, the company was reorganized and sold to Beatrice Foods Company, but the sale didn't last long. Five years later, a group of the brand's earlier franchisees bought back the company and focused their efforts almost solely on delivering a fun, hot doughnut experience. In 1996, the company opened its first store in New York City, and in 1999, its reach finally extended all the way to the West Coast—California.

In 1997, Krispy Kreme was officially recognized as an American Icon. Since then, Krispy Kreme has opened over 700 stores across the U.S., Asia, Mexico, Puerto Rico, the Middle East and Turkey.

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