BizBuySell’s Impact on Nationwide Indoor Trampoline and Adventure Parks
Big Air Trampoline & Adventure Parks is a family entertainment group with 16 locations nationwide, all ranging in size from 15,000 to 50,000 square feet. Big Air boasts wall-to-wall trampolines, foam pits, dodgeball courts, basketball dunk courts, climbing walls, obstacle courses, soft play equipment, and industry-exclusive Battlebeam®. With a nearly 30-year history of establishing safety protocols, customer service, group sales and birthday management, the Big Air team delivers new innovations to the trampoline space.
It’s also a growing franchise brand. With its distinct playlist of recreational entertainment, retail-centric locations, and popularity among 6–13-year-olds, Big Air is uniquely positioned to offer opportunities for new franchisees. Its business model offers next-level customer experience with a strong ROI.
Challenge
The franchise discovery process can contribute to long sales cycles, with some deals requiring more than five follow-up touches to convert a prospect. Considering their list of criteria, the challenge for Big Air was to find a marketing solution that attracted an audience of interested and qualified buyers.
Insights
Business-for-sale marketplaces, such as BizBuySell, have a large audience of individuals who are actively seeking business and franchise opportunities. BizBuySell’s average user is over 40 years of age, college-educated, with an annual income of over $100,000. Thus, an ideal marketing channel for attracting prospective qualified franchise buyers.
Solution
BizBuySell’s E-Blast product delivers content directly to buyers who are actively engaged in seeking franchise opportunities; they have specifically requested to be sent information. Moreover, BizBuySell’s E-Blasts offers Big Air the flexibility to tailor creative to effectively share what sets its system apart from others in the industry, while still following best practices recommended by BizBuySell solutions specialists.
Results
BizBuySell delivered impactful E-Blasts that caught the attention of a substantial audience of buyer prospects, with campaign open rates and click-through rates continuing to increase year-over-year. High levels of engagement and subsequent sales inquiries have contributed to Big Air’s nationwide growth trajectory to triple in size over the next 18 months.