Dill Dinkers Pickleball Supercharges Growth Through Direct Email Campaigns
Client Profile
Dill Dinkers is an emerging indoor pickleball franchise that has quickly carved out a niche in the fitness and recreation industry.
Challenge
As a new franchise competing with established brands, Dill Dinkers needed a platform to connect it to the right audience, one ready to act.
Solution
A direct email campaign targeting franchise buyers requesting information about opportunities like Dill Dinkers.
Connect with the right audience—educated, financially capable entrepreneurs—matching their ideal franchisee profile.
Offer flexible creative, highlighting Dill Dinkers' lifestyle benefits, community impact, and rapidly growing member base.
Results
BizBuySell became the client's top paid lead source, delivering the best acquisition cost and close rate. Lead quality—in terms of financial readiness and passion for the sport—proved to be a game-changer for the brand's growth strategy.
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43% |
100 |
4 |
|---|---|---|
|
Buyer Engagement |
High Quality Leads |
Franchise Locations |
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Dedicated email targeted 88,000 opt-in franchise buyers whose preferences matched Dill Dinkers. |
Ideal audience of high-intent franchise buyers that are educated, affluent and financially capable. |
Twenty-five candidates moved to the discovery phase and four franchise locations were awarded. |
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