64% Gross Margins | $296K EBITDA | $1.33M | Going Concern Asset Sale
This is a rare opportunity to acquire a profitable, nationally distributed kids' haircare brand with proven mass-retail placement, strong unit economics, and a complete going concern asset transfer. The brand is being spun off from a leading multicultural consumer products company whose primary focus is shifting to a separate category.
The brand has multiple active SKUs placed in a major national mass retailer across thousands of stores, with weekly replenishment and consistent sell-through. A second retailer and Amazon round out the current channel footprint. Target represents an identified near-term expansion opportunity. The transaction includes trademark, product formulations, retail relationships, digital assets, and inventory. Sellers are available for a 6–12 month consulting transition.
The brand's financial profile is compelling: consistent 64% gross margins and ~31% EBITDA margins across three years, with EBITDA growing at approximately 31% annually from 2023 to 2025. Walmart digital advertising has delivered documented returns exceeding 400%, a lever that remains underutilized relative to its potential. This is a turnkey acquisition with immediate cash flow, a proven retail playbook, and meaningful upside across additional channels.
KEY HIGHLIGHTS
• Proven National Retail Distribution: SKUs placed in thousands of stores across a major national mass retailer — multi-year shelf history with weekly replenishment and consistent sell-through
• Strong Unit Economics: 64% gross margins and consistent 30%+ EBITDA margins across 3 years; ~31% EBITDA CAGR 2023–2025; profitable and accelerating
• Documented Ad Performance: Walmart digital advertising ROAS exceeds 400% — a proven, scalable, and currently underutilized growth lever
• Clean Going Concern Transfer: LIVE USPTO trademark, formulations owned by seller, no debt to buyer; includes inventory, domain, social media, and all creative assets
• Turnkey Transition: Sellers available for 6–12 month consulting transition; retail playbook fully documentable and transferable
• Multiple Growth Paths: Additional retail doors identified; Amazon and DTC currently underdeveloped; long-term brand IP platform potential
WHAT'S INCLUDED IN THE SALE
• Trademark, trade name, and all associated intellectual property (USPTO — LIVE)
• Product formulations for all active SKUs (owned by seller, not the manufacturer)
• UPC codes and retail item setup at current retail accounts
• Retail vendor relationships and buyer introductions (seller-supported transition)
• Domain, social media handles, and all digital assets
• Packaging artwork, product photography, and video content
• Inventory at landed cost (included in asking price)
• Seller consulting transition: 6–12 months
IDEAL BUYER
This opportunity is well-suited for a strategic CPG acquirer seeking to expand in the kids' or multicultural personal care space, a private equity or search fund with consumer products operating experience, or an individual operator seeking a turnkey brand with proven national retail traction. No manufacturing required — asset-light with a proven supply chain and retail playbook in place.
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