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Established 4x4 & Off-Road Automotive Accessories Business ,E-Commerce

Hallandale, FL (Broward County) (Relocatable)

Asking Price:$350,000

Cash Flow (SDE):$153,592

EBITDA:$153,562

Gross Revenue:$264,926

Established:Not Disclosed

Business Description

Excellent opportunity to acquire RHINO 4X4 USA, an established automotive aftermarket business specializing in off-road, 4x4, overlanding, and vehicle customization accessories. The company operates in the high-demand off-road accessories market, offering products such as bumpers, bull bars, recovery gear, racks, skid plates, lighting, suspension components, protection products, storage solutions, and related 4x4 accessories.

This business is positioned in South Florida’s Miami–Fort Lauderdale corridor and benefits from a scalable model combining e-commerce, direct-to-consumer sales, warehouse fulfillment, retail sales, and wholesale/dealer distribution. The company serves off-road enthusiasts, truck owners, installers, dealers, and consumers seeking premium aftermarket products for vehicle performance, customization, and outdoor recreation.

The business is supported by an established brand presence, diversified product catalog, warehouse operations, supplier relationships, and online sales infrastructure. According to the CIM, RHINO 4X4 USA generated 2025 revenue of approximately $264,926 with net income of approximately $153,592. For the combined period from April 2024 through October 2025, revenue was approximately $369,707.

The business operates from a warehouse/retail location, with inventory, logistics, and fulfillment capabilities supporting both online and wholesale sales.

A new owner has several opportunities to grow the business, including expanding the product catalog, increasing digital marketing, improving e-commerce conversion, developing additional dealer relationships, expanding wholesale distribution, entering new U.S. markets, and optimizing inventory and logistics. The company is well positioned to benefit from continued demand in off-road vehicle customization, overlanding, outdoor equipment, recovery gear, and aftermarket protection products.

This is an attractive opportunity for an owner-operator, automotive entrepreneur, e-commerce buyer, existing auto accessories retailer, installer, distributor, or strategic buyer seeking a scalable brand in the automotive aftermarket sector.

Confidential sale. Buyer must sign NDA and provide proof of funds before receiving detailed financials, inventory list, lease information, and supporting documentation.

Ad#:2522706

Detailed Information

Inventory:: $300,000
Not included in asking price
Employees:: 3 (2 Full-time, 1 Part-time)
owner is semi absentee. Owner manage the business from outise the country.
Competition:: The market is attractive because consumer demand for truck, Jeep, SUV, and off-road customization remains strong. SEMA reported that U.S. consumers spent approximately $52.65 billion accessorizing and modifying their vehicles in 2024, confirming a large and active specialty-equipment market. The broader U.S. automotive aftermarket is also expected to continue growing, with S&P Global Mobility estimating the U.S. aftermarket reached approximately $434.9 billion in 2025, supported by an expanding and aging vehicle fleet. The business also benefits from the growth of overlanding and outdoor recreation. Overland Expo reported that more than 12 million Americans were expected to participate in overlanding in 2025, up from 8 million in 2024, showing strong demand for products such as racks, storage systems, lighting, recovery gear, tents, and outdoor vehicle equipment
Growth & Expansion:: One of the biggest growth opportunities is to further develop the online sales platform. The business already generates revenue through direct online sales and warehouse fulfillment operations, creating a scalable foundation for national growth.

A new owner could increase online revenue by improving:

Google Ads
SEO and product-page optimization
Instagram, Facebook, TikTok, and YouTube content
Retargeting campaigns
Email marketing
Abandoned-cart recovery
Product photography and installation videos
Online reviews and customer testimonials

Because the business is not limited to local walk-in traffic, improved digital marketing could help RHINO 4X4 USA reach buyers across the U.S.
Support & Training:: the owner will provide 7 days of training in person 4 hours per day and 7 days of training by phone 4 hours per day.
Reason for Selling:: owner is focusing 100% in family stablish outside the country

Business Location

Location:: Hallandale, FL
Real Estate:: Leased
Building SF:: 7,300
Lease Expiration:: 03/03/2028
Rent:: $6,200 per month

Financial Benchmarks for Florida Auto Repair and Service Shops Gross Revenue Benchmarks Cash Flow (SDE) Benchmarks EBITDA Benchmarks: BizBuySell EDGE

Demographic Information for Hallandale Area Household Income Population Age Population Trend Population by Race/Ethnicity: BizBuySell EDGE

Listing Statistics Saved This Listing Listing Last Updated Appeared in Search Listing Detail Views: BizBuySell EDGE

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Business Listed By:
Silvana Carlotto The Cardenas Group

Ad#:2522706

The information in this listing has been provided by the business seller or representative stated above. BizBuySell has no stake in the sale of this business, has not independently verified any of the information about the business, and assumes no responsibility for its accuracy or completeness.
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