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Boutique Group Fitness Studio w/ $125K Equipment (Unbroker Exclusive)

Middlesex County, MA

Asking Price:$200,000

Cash Flow (SDE):$56,129

EBITDA:Not Disclosed

Gross Revenue:$288,463

Established:2022

Business Description

• $288,463 Gross Revenue (2025)
• $56,129 Seller's Discretionary Earnings
• $125,000 Equipment Included
• Established 2022
• 6 Part-Time Coaches on Staff
• 70%+ Recurring Revenue

This is a coach-led group fitness studio operating under a nationally recognized franchise system in Middlesex County, MA. Members buy unlimited monthly memberships (often with 3- or 6-month commitments), class packs, intro offers, and one-on-one coaching packages, with a 45-minute format that folds warm-up, workout, and stretch into every session. Revenue is primarily recurring and spread across a broad member base, so no single customer drives a meaningful share of sales.

The studio runs from a built-out 3,500 sq ft space and is staffed by a team of part-time coaches who lead the classes. The current owner is fully hands-on, covering coaching, personal sessions, member relationships, and day-to-day operations, which leaves clear room for a present operator to formalize systems and drive growth.

The sale includes the studio equipment, member relationships, brand presence in the community, and the franchise territory. This is a strong fit for an owner-operator or fitness entrepreneur who wants an established local brand with recurring membership income and upside from marketing and retention programs.

Disclaimer:
Unbroker LLC does not guarantee the accuracy or completeness of the information provided in this listing, as it is supplied directly by the seller. Prospective buyers are strongly encouraged to conduct their own due diligence. Any real estate represented as part of this transaction is sold directly by the business or property owner and not by Unbroker LLC.

Ad#:2519115

Detailed Information

Inventory:: $2,500
Not included in asking price
Furniture, Fixtures, & Equipment (FF&E):: $125,000
Included in asking price
Employees:: 6 Full-time
Facilities:: The business operates from a spacious, fully equipped 3,500-square-foot fitness studio with ample capacity to support future membership growth. Located in a desirable Middlesex County, Massachusetts neighborhood, the facility is leased for approximately $10,834 per month, with the current lease extending into early 2027. The sale includes approximately $125,000 in fitness equipment, providing a turnkey operation with minimal additional capital investment required. Inventory is not included in the sale.
Competition:: Demand is driven by members seeking a structured, coach-led group fitness experience rather than an intimidating big-box gym, and the studio has built local brand equity and a loyal community over nearly three years. Revenue is well distributed across many members, reducing concentration risk, and the recurring membership model rewards consistent attendance and long-term relationships. The backing of a nationally recognized franchise system provides proven programming and format, while the community-first culture differentiates the studio from nearby competitors.
Growth & Expansion:: The business is well positioned for continued growth, with multiple opportunities to increase recurring revenue, profitability, and long-term value. Built on a solid membership base, nearly new build-out, premium equipment, and established programming, the studio offers upside without major additional capital investment.

A new owner can drive growth through targeted digital marketing, automated lead follow-up, stronger referral campaigns, and expanded corporate wellness partnerships with nearby employers and organizations. Recent ClassPass changes also allow prime class availability to be prioritized for higher-value recurring members, supporting better conversion and retention.

Additional upside exists through expanded programming, semi-private coaching, nutrition coaching, mobility services, and specialty workshops. With scalable systems, an experienced coaching team, and a loyal member base, the business has a strong foundation for sustainable growth and increasing cash flow.
Support & Training:: The seller is committed to an organized handoff, including introductions to staff and key vendors, documentation of processes, and a transition period to support continuity for members and coaches.
Reason for Selling:: Succession plan; owner pursuing other commitments
Franchise:: This business is an established franchise

Business Location

Location:: Middlesex County, MA
Real Estate:: Leased
Building SF:: 3,500
Lease Expiration:: 02/07/2027
Rent:: $10,834 per month

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Business Listed By:
Cory Hogan Unbroker

Ad#:2519115

The information in this listing has been provided by the business seller or representative stated above. BizBuySell has no stake in the sale of this business, has not independently verified any of the information about the business, and assumes no responsibility for its accuracy or completeness.
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