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Premier, Iconic Midwest Music Festival | 130,000+ Annual Attendance

Premier Midwest Festival

Asking Price:$2,900,000

Cash Flow (SDE):Not Disclosed

EBITDA:$685,496

Gross Revenue:Not Disclosed

Established:1985

Business Description
Iconic Midwest Downtown Music, Food, Drinks & Arts Festival – Primed for Expansion

A rare chance to acquire a major multi-day urban festival drawing more than 130,000 attendees annually. An established, high-visibility event that remains significantly under-monetized and ready for a step-change in earnings.

Rooted in decades of brand equity, the festival is one of the region’s most recognized cultural institutions, backed by strong civic partnerships and a seasoned management team that is willing to remain in place following a sale.

For professional operators, private investors, or family offices seeking a scalable, culturally significant asset, this opportunity offers immediate profitability and substantial upside via modernized admission strategy, expanded sponsorship revenue, and premium on-site experiences.

Key Highlights:

- 130,000+ annual attendance
- Profitable, scalable model
- Significant revenue growth potential
- Committed financial support from local units of government
- Strong partnerships with local permitting authorities
- Management team available to remain post-sale

Ad#:2447101

Detailed Information
Employees:
112 (4 Full-time, 8 Part-time, 100 Contractors)
Facilities:
The festival operates with a highly efficient, asset-light model. All major equipment, staging, infrastructure, and venue space are rented, eliminating the need for capital investment, year-round storage, or maintenance. This structure keeps overhead low, reduces operational risk, and gives ownership the freedom to scale, redesign, or relocate elements of the event without legacy constraints. As a result, resources can be focused on growth, expanding programming, enhancing guest experiences, and driving revenue, rather than managing fixed assets.
Competition:
This festival operates in a category of its own when it comes to backing from local and state authorities. No other regional event has comparable institutional support. It also benefits from unusually strong private and corporate enthusiasm, giving it a structural advantage that competitors simply don’t have. Layered on top is a long, celebrated history that has cemented the festival as a beloved regional institution, creating both brand equity and loyalty that can’t be replicated.
Growth & Expansion:
For years, the festival operated under restrictions that prevented it from generating true market-rate revenue. Beginning with the 2026 season, those limitations are gone. With full pricing and monetization now available, the event is positioned for a step-change in both revenue and profitability, creating a clear path for substantial expansion under capable ownership.
Support & Training:
The current owners are prepared to offer training and transition support. Existing management and staff are energized by the event’s trajectory and are expected to transition smoothly to new ownership. The event manager is aware of the potential sale and is fully supportive, viewing new ownership as an opportunity to elevate the event to its next stage of performance.
Reason for Selling:
The owners are proven entrepreneurs, but festivals are not their core industry.
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Mike Derus
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Ad#:2447101

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