Exceptional opportunity to acquire an established specialty cookie franchise in one of El Paso's most desirable commercial locations. Operating since January 2023, this turn-key business features a distinctive brand identity with a bold, modern aesthetic that resonates strongly with millennial and Gen Z customers seeking unique dessert experiences.
LOCATION & FACILITIES:
Strategically positioned in a premier shopping center at a high-traffic intersection serving an affluent, fast-growing demographic. The 1,200 sq ft commercial space includes $36,000 in leasehold improvements, commercial-grade equipment, and requires no hood system. Excellent visibility with ample parking.
BUSINESS MODEL:
Multiple revenue streams including walk-in retail, online ordering, third-party delivery platforms, corporate catering, and customer rewards program. Signature products include thick, specialty stuffed cookies with innovative flavors and generous portions that create memorable experiences and strong customer loyalty. Strong social media presence drives organic engagement.
OPERATIONS:
Streamlined operating model with owner working approximately 18 hours weekly on back-office duties and two part-time employees handling front-of-house operations. Flexible schedule optimized for high-traffic periods. Approximately 80% markup on in-store sales with established processes ensuring consistent quality.
FRANCHISE SUPPORT:
10-year franchise agreement with proven operating systems, centralized marketing support, ongoing product development, and comprehensive training included. Rights to second franchise location included in purchase price—significant added value for expansion-minded buyer.
GROWTH OPPORTUNITY:
Business impacted by temporary road construction and seller's limited availability due to competing commitments. Natural traffic recovery expected as infrastructure improvements complete. Significant upside potential for dedicated owner through enhanced marketing, expanded catering operations, optimized hours, and development of second location rights.
FINANCIALS:
2024 gross revenue $181,321. Strong product margins with established vendor relationships. Lease through 2027 with favorable renewal options. Ongoing franchise fees: 7% royalty, 2% marketing fund. No business debt.
IDEAL BUYER:
Restaurant/food service experience preferred. Seeking motivated entrepreneur with marketing aptitude and ability to dedicate focused attention to operations and growth initiatives.
Assets include all FF&E ($22,000 value), current inventory, leasehold improvements, customer database, rewards program, established online presence, vendor relationships, and rights to second location.
SERIOUS INQUIRIES ONLY: Due to high volume of interest, qualified buyers must be prepared to execute NDA and provide proof of funds to broker before receiving detailed business information and financial documentation.
Ad#:2432657
