The business is a high-performing, Amazon-native brand operating in the thriving fitness and outdoor accessories space. Since its founding in 2015, it has built a trusted reputation for delivering premium-quality products tailored to fitness enthusiasts, physical therapy users, and outdoor adventurers across North America and select international markets. Nearly all revenue is generated through Amazon’s FBA platform, with strategic opportunities emerging through underutilized DTC channels like its branded website, Etsy, and TikTok shop. With gross revenue of over $1.59 million in the trailing twelve months and an SDE of $214,572, the business boasts a strong financial foundation. It achieves excellent contribution margins at every level, demonstrating efficient cost controls, lean operations, and a profitable advertising engine. The brand’s hero products consistently maintain stellar customer ratings of 4.7 to 4.8 stars, with thousands of verified reviews that far outpace those of its competitors—clear evidence of superior product quality and customer satisfaction. The catalog spans high-demand categories including injury rehabilitation tools, outdoor gear for water sports, and performance-driven yoga accessories. The business benefits from long-standing supplier relationships, stable COGS, and favorable payment terms, creating a dependable supply chain that supports sustainable growth. Further cost efficiencies are possible through Amazon’s evolving storage solutions and inventory optimizations. Positioned in a global market forecasted to exceed $49 billion by 2029, the business sits on a launchpad for expansion. Opportunities abound through international Amazon markets (especially across the EU), further development of DTC channels, and a robust new product pipeline. With seasonality-driven demand peaks and efficient advertising (TACOS <15%), the brand has a proven formula for scaling profitably during peak sales periods. The business also enjoys a competitive moat, backed by international trademarks, strong product differentiation, and an Amazon presence that consistently outranks lower-quality imitators. With a compelling blend of profitability, brand equity, and untapped growth potential, this is a rare opportunity for a buyer seeking a well-structured ecommerce business with meaningful upside in a resilient and growing sector.
Key Highlights
• Highly Profitable and Efficient: The business generated over $1.59M in gross revenue and $214K in SDE over the last twelve months, with a 70% product-level margin and lean operational overhead, underscoring its strong financial performance and scalability.
• Dominant Amazon Presence with Stellar Reviews: With 98% of revenue coming from Amazon FBA, the business ranks as a category leader, boasting average product ratings of 4.7–4.8 and thousands of reviews that significantly outpace key competitors—driving trust, visibility, and repeat purchases.
• Diverse, High-Demand Product Line: Offering a range of fitness, rehab, and outdoor gear with applications across multiple growing markets, the business serves a loyal and active customer base while benefiting from consistent seasonal spikes and trending product categories.
• International Growth & DTC Expansion Potential: Substantial upside exists through further market penetration in the EU and UK via Amazon, plus underleveraged DTC channels (including its branded website, TikTok Shop, and Etsy), all primed for scale and diversification.
• Strong Supply Chain and Low COGS Volatility: Long-standing supplier relationships, international trademarks, and favorable production terms allow the business to manage inventory reliably while protecting margins—even amid rising logistics costs.
• Optimized Advertising with Room to Scale: The business has materially improved its advertising efficiency, reducing ad spend as a percentage of revenue from 22% to 14% year-over-year, unlocking a more profitable growth model.
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