Business Start Date: 2017
Business Location: Tallinn, Estonia | Istanbul, Turkey
Business Valuation: $12,250,000 USD
Employee Number (Inc. Owners): 10
Business Model: Secondary ticket marketplace (peer-to-peer, commission-based, plus corporate and affiliate channels).
Industry: Online Ticketing / Event Marketplace / Secondary Market
Percentage Being Sold: 100%
Sales (TTM): €2,577,193.84
Net Profit (TTM SDE): €825,533.96
Business Multiple (TTM Revenue): 4.05x
Business Multiple (TTM EBITDA): 12.63x
Traffic (TTM): 3.1M+ Active Users | 16M+ Page Views
Tag Line: 8+ Y/O Online Secondary Ticket Marketplace
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Executive Summary
The business is a leading online secondary ticket marketplace specializing in sports, concerts, and entertainment events. Founded in 2017 and launched globally in 2021, the platform connects ticket sellers and buyers in a secure environment with commission-based revenue. The company has achieved market leadership in Turkey and is expanding across Europe, targeting one of the fastest-growing and hardest-to-replicate niches in the ticketing industry.
With over a decade of professional industry experience on the founding team, the business combines innovative user experience, multiple sales channels, and a guaranteed ticket system to deliver a safe and scalable solution for consumers and partners alike.
Company Overview
Founded: 2017
Headquarters: Tallinn, Estonia | Istanbul, Turkey
Founder & CEO: 10+ years in international secondary ticketing industry
Team Size: 10 core members (IT, developers, design, operations)
The platform sells tickets for sports, music, and entertainment events globally, supporting multiple languages, currencies, and devices to serve a broad international user base.
Business Model
Peer-to-peer ticket marketplace enabling safe transactions.
Revenue Model: Transaction commissions of 25–30%.
Average Basket Value: ~$250 per order.
Customer Segments:
Individual buyers and sellers
Event organizers
Corporate/VIP clients through direct services
Affiliate Program: Partners can embed ticket links, access real-time inventory, and earn commissions.
Sales Composition: 30% primary sales, 70% sold-out inventory sales.
This model allows for lean operations with low fixed costs, while offering diversified revenue streams across verticals including sports, concerts, entertainment, travel, and e-commerce.
Key Investment Highlights
Market Leadership in Turkey, Europe’s 4th largest ticketing market.
30–40% annual organic growth since 2021.
Unique Supply Advantage through access to top global sellers.
Strong Market Fundamentals: Secondary ticketing grows at ~13% annually (EU: $300M, US: $1.1B)
Proven Scalability: Multi-language, multi-currency, and multi-device platform.
Customer Assurance: Guaranteed ticket system ensures buyers receive valid tickets; sellers are paid after the event, building trust on both sides.
Diversified Channels: Corporate services and affiliate programs add additional growth vectors.
Growth Ambition: Target to become the EU’s leading marketplace within 4 years, with projected $500M annual revenue and $2B valuation within 8 years.|
Products & Services
Event Tickets: Sports matches, concerts, festivals, entertainment shows.
Marketplace Features:
Secure buyer-seller transactions
Dynamic seat maps and smart UX design
SEO-driven content and blogs for organic engagement
Guaranteed Ticket System: Full purchase protection; if an order issue arises, the business ensures resolution and delivery.
Corporate Services: Direct purchasing for companies and professionals, including VIP options.
Affiliate Partnerships: Commission-based partnerships with access to real-time ticket inventory.
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