Launched in 2022, this business has quickly scaled into one of the most dominant and exciting direct-to-consumer brands in the natural health category. The company has become a standout operator in the market for tallow-based wellness products, driven by a high-quality product offering and a rapidly growing, loyal customer base.
What sets the business apart is its brand-led approach with a clean and elevated design, clinically backed ingredients, and a lifestyle narrative that resonates well with wellness-savvy audiences. This has then been combined with a significant cost advantage from its US supply chain, as well as a well-executed formula for creating high-converting ecommerce funnels. As a result, the business has achieved triple-digit growth in sales in the trailing 12 months. Its subscribe and save offerings, launched only four months ago, have already grown to $105K in monthly recurring revenue (over $1M ARR), while its one-time customer base has a 20% repeat purchase rate, showcasing its product-market fit and customer loyalty.
At its current rate, the business is on track to hit $8M–10M in revenue by year’s end, while further growth opportunities look set to push 2026 to $15M and beyond. Growth levers include expansion into new customer personas, new ad platforms (one of which is currently thriving), expansion onto Amazon, and international markets. A growing email list, combined with backend logistics that support rapid production and healthy inventory turnover, provides a stable foundation for further scale.
At present, the business is fully owner-operated with a lean team of contractors. The business would suit an experienced ecommerce operator, a buyer with the team in place to execute on the growth opportunities ahead and unlock the next phase of scale. With strong financials, brand loyalty, and a rapidly expanding category, this is a rare opportunity to acquire a high-growth wellness brand with both revenue velocity and long-term staying power.
Key Benefits:
Strong, Growing Unit Economics: AOV has increased from the mid-$30s to mid-$50s through successful bundling, giving more room for marketing spend as customer LTV grows.
Rapidly Growing Recurring Revenue: Since its launch only four months ago, the business has built $105K in MRR, increasing by $20K MRR per month.
Low Inventory Holding Requirement: The vast majority of production takes place nearby at a dedicated US facility, meaning production runs take two weeks versus months for competitors. Inventory holding levels for the business are exceptionally low.
Operational Simplicity: A lean, owner-operated structure with efficient fulfillment and outsourced logistics allows for plug-and-play scalability or strategic acquisition integration.
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