Launched in 2020, this Amazon FBA private-label supplement brand specializes in manufacturing high-quality dietary supplements in a GMP-certified facility in China. In 2022, the business was selling approximately 10 units per day. Today the business sells over 500 units per day. The seller has plans to grow the business to $3M SDE over the next year and is eyeing a $15M sale when he arrives at that point.
With this business, a buyer is presented with the opportunity to acquire a thriving and reputable health supplement brand at a significant discount to where the seller believes the value will be 12 months from now. The seller has the brand and reputation today to dominate his industry. He also has the playbook that will take this brand from $2M to $8M in revenue. He has plans to launch 15 new ASINs by the end of 2024.
The Amazon reviews and star ratings are off the charts with this brand. The products average 4.5 stars and in aggregate there are thousands of reviews.
Today they boast 6,000 subscribers on the Amazon platform and that number grows every single day. A subscriber’s average order size is $58.75 while a non-subscriber spends $36.86.
The best-selling products are magnesium, iron, biotin, and D3. There are about 30 ASINs today.
The supply chain for this business is extremely impressive. He has two overseas vendors. He orders product almost every day and generally carries $150,000 or less in inventory at any given time. Gummies take 30 days to arrive, liquids take 20 days, and softgels and capsules take 15 days. The product is sent directly from the overseas suppliers to Amazon FBA warehouses.
The seller has been running businesses for many years. He has watched many friends sell their businesses, and that has inspired him to take some chips off the table and allow a new owner to come in and execute on the vision.
Key Benefits:
Extremely Strong Reviews & Star Ratings: The products have a 4.5-star average and thousands of reviews.
Excellent Branding: The label is nice to look at and seems to be one of many great decisions the seller has made.
Growing Subscribers: The company has 6,000+ subs on Amazon and that number grows every day.
Strong Margins: The business has a net margin of 32%. With strong margins, a buyer has all the options needed to continue scaling the brand.
Streamlined Supply Chain: Short lead times, small inventory balance, and direct shipments to Amazon FBA make this business easy to take over.
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