Premium RTD Tea Brand with Whole Foods Backing & Expansion

Austin, TX (Hays County)

Asking Price:$225,000

Cash Flow (SDE):Not Disclosed

EBITDA:Not Disclosed

Gross Revenue:Not Disclosed

Established:2019

Business Description

36% Growth | 30+ Doors | 47-Store Expansion Confirmed

Sale of a premium ready-to-drink (RTD) tea brand built at the intersection of specialty café culture and modern grocery retail. Founded in 2019, the company has established strong early traction in Texas with placement in Whole Foods Market, Central Market, and respected food service accounts. The brand currently operates in 30+ retail doors and has demonstrated consistent reorder behavior and 36% year-over-year revenue growth.

In 2023, the company was selected as one of only 10 brands nationally to participate in the Whole Foods Market Local & Emerging Accelerator Program (LEAP), receiving a $25,000 strategic investment from Whole Foods Market. This participation provided institutional validation, operational mentorship, and strengthened retail relationships that continue to support expansion.

The business has reached a meaningful inflection point. Following a strategic reformulation to improve shelf life and production scalability, the company is now positioned to transition from self-manufacturing to a co-packer. This shift unlocks regional and national growth opportunities that were previously constrained by production limitations. A confirmed expansion into 47 Whole Foods Market doors within the Legacy Southwest Region provides a strong platform for accelerated growth under experienced ownership.

Assets included: USPTO-registered trademark (brand name and logo). Proprietary formulations for three retail SKUs. Proprietary oat milk powder base. Established supplier and packaging relationships. Identified co-manufacturing pathways. Five years of organized financial records. Award-winning packaging and brand identity (Startup CPG Shelfie Winner – RTD Tea, ThingTesting Best of 2022 New and Noteworthy Brand, Austin Monthly Best Pantry Staple March 2025 feature).

The company operates as an asset-light, scalable CPG platform with strong unit economics and demonstrated retail velocity of 5–6 units per SKU per store per week in Whole Foods, on par with legacy brands.

This is not a distressed sale. It is a strategic transition at a growth milestone. With improved formulation, confirmed retail expansion, and institutional validation in place, the business is positioned to scale meaningfully with additional capital, operational infrastructure, and dedicated leadership.

Confidential details, financial statements, and retail documentation available upon execution of an NDA.

Ad#:2476346

Attached Documents

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Detailed Information

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Employees:: 9 Contractors
Facilities:: Asset-light beverage brand with established retail distribution and scalable production infrastructure. Operates without owned manufacturing facilities. Placement in Whole Foods Market, Central Market. USPTO-registered trademark. Proprietary formulations (3 retail SKUs) and oat milk powder base formula. Supplier relationships (ingredients, packaging). Established COGS structure and pricing strategy. 2023 Whole Foods Market LEAP participant (Top 10 national cohort). $25K convertible note investment from Whole Foods Market.
Competition:: The ready-to-drink tea category is a $6B+ segment within the broader non-alcoholic beverage market and continues to benefit from consumer demand. We operate at the intersection of premium RTD tea and plant-based dairy alternatives. The brand has demonstrated velocity of 5–6 units/SKU/store/week in Whole Foods, 36% revenue growth last year, and consistent reorder behavior across 5 years. With confirmed expansion opportunities and improved formulation for scalability, the business is positioned for accelerated regional growth under experienced ownership.
Growth & Expansion:: Following a reformulation to improve shelf life, the brand can now transition from self-manufacturing to a co-packer, unlocking regional and national expansion. Confirmed Whole Foods Market expansion into 47 doors provides strong retail validation and a growth platform. With scalable production, the business can pursue new retail chains, distributors, food service partnerships, and new SKUs under experienced ownership.
Financing:: Asset sale preferred. Buyer responsible for funding upcoming retail launches.
Support & Training:: The founder will provide two weeks of structured onboarding to ensure a seamless transition, including introductions to retail buyers, suppliers, co-manufacturers, and distributors.

The founder is also open to a longer-term paid consulting agreement to support retail expansion, product development, and brand continuity during scale.
Reason for Selling:: Strategic transition at a growth inflection point requiring additional scale and