Business owners, prospective buyers, and industry investors rely on a diverse set of financial benchmarks to assess the value of a business. We have compiled data from comparable sold businesses to provide insight into the business for sale market and important benchmarks for pricing and evaluating truck stop businesses relative to industry standards.
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Truck stops and travel centers listed and sold on BizBuySell are privately owned, independent small businesses that cater to truck drivers, offering a place to refuel, park and rest, eat, and shower. Many truck stops also offer truck washes and/or maintenance and repair services. They are located along major highways, and require substantial space for servicing large commercial trucks.
| Median Sale Price | Median Days on Market |
| $5,250,000 | 93 |
| Median Revenue | Median Owner Earnings |
| $6,111,912 | $1,214,942 |
| Average Revenue Multiple | Average Earnings Multiple |
| 0.71 | 3.69 |
| Median and average values derived from comps of truck stop businesses sold on BizBuySell from 2020 through 2024. | |
Sale prices of truck stop and travel center businesses range from around $3.5MM to $6.5MM. Transaction volume is far lower than other auto related businesses, but when good businesses come on the market, they tend to sell very quickly, with a median time on market under 100 days. For context, the median time on market for auto related businesses overall is 186 days.
Valuation, or pricing, multiples are financial tools that allow for comparisons between businesses that have different levels of sales and financial performance. They represent the sales price of a business relative to its revenue or earnings, and given enough individual business sales data, they represent what the market is willing to pay for a business given its revenue and earnings.
Business values and associated multiples are influenced by a variety of macroeconomic factors such as interest rates, inflation, consumer spending, and overall economic growth. However, among businesses in a particular industry, size often matters most, with larger businesses fetching higher valuation multiples. Valuation multiples of truck stop businesses range from 3- to 5-times annual owner's earnings, and 0.3- to 0.9-times annual revenue.
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To determine how a business compares in terms of sales volume and financial performance relative to industry peers, it’s necessary to have some insight into industry standards. "Benchmarking" describes the practice of comparing a business’s financial performance to typical industry standards to determine where a business falls relative to other businesses in the same industry. These benchmarks can help guide business owners and buyers towards appropriate valuation multiples from the range above.
To that end, we have aggregated financial performance of truck stop businesses sold on BizBuySell that can be useful for comparing a given business to the market.
Discretionary earnings (used interchangeably with the terms "cash flow" and seller's discretionary earnings or SDE) is often the crux of business valuations, so it is important to benchmark it relative to other similar businesses traded on the business for sale market. Revenue volume plays a large role in business valuation, as it measures the size of the potential income opportunity for new ownership. It's not uncommon for buyers to select an earnings multiple range based on overall revenue volume.
The table and chart below include revenue and earnings ranges of truck stop businesses sold on BizBuySell over the past five years.
For a more complete understanding of the market and valuation standards, consider comparisons within the broader automotive sector when benchmarking truck stop businesses. The chart and table below include key metrics from sales of select automotive businesses on BizBuySell.
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