Home Health Care Business Valuation Benchmarks

Business owners, prospective buyers, and industry investors rely on a diverse set of financial benchmarks to assess the value of a business. We have compiled data from current BizBuySell listings and sold businesses to provide insight into the business-for-sale market and important benchmarks for pricing and evaluating home health care businesses relative to industry standards.

See also: Assited Living & Nursing Home Business Valuation Report

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Highlights of Home Health Care Businesses Sold on BizBuySell

Home health care businesses provide medical and non-medical services to individuals in the comfort of their own homes. These businesses are essential for people who require ongoing medical care, support with daily activities, or rehabilitation services, such as elderly or disabled individuals, or post-surgical patients. Home health care businesses typically employ nurses, therapists, and other medical professionals to service their customers.

Home Health Care Business Transaction Trends

The median sale price of home health care businesses listed and sold on BizBuySell has declined 27% in the five years from 2021 through 2025. Prices peaked in 2021 at $912,500, then fell in 2022 and 2023 as rising interest rates made financing business acquisitions more expensive. In 2024, median sale price rose 17% to $699,000, but dipped slightly again in 2025. 

Home Health Care Business Valuation Multiples

Valuation, or pricing, multiples are financial tools that allow for comparisons between businesses that have different levels of revenue and earnings. They represent the sales price of a business relative to its financial performance, and given enough individual business sales data, they represent what the market is willing to pay for a business given its revenue and earnings.

Valuation Trends

Business values and associated multiples fluctuate over time, influenced by a variety of macroeconomic factors such as interest rates, inflation, consumer spending, and overall economic growth.

Average valuation multiples of home health care businesses sold on BizBuySell have been generally stable, with some volatility caused by economic factors like interest rate increases. In general, over the past five years the average discretionary earnings multiple has hovered just above or just below 3.

Earnings Multiples

Earnings multiples represent the value of a business relative to its owner’s discretionary earnings or "cash flow". Arguably the most important valuation metric - as seller's discretionary earnings will often dictate how much a buyer is able to borrow to finance the business acquisition - business valuations tend to hinge on a reasonable earnings multiple.

Revenue Multiples

Revenue multiples represent the value of a business relative to its overall sales or revenue. In conjunction with an earnings analysis, revenue multiples are commonly used to value a business based on its overall sales.

How to Interpret These Multiples

Recent Listings vs. Sold Businesses

We calculate and provide valuation multiples from two sources: Current and recent listings of home health care businesses for sale, and our database of "comparable" businesses sold on BizBuySell. Multiples based on listing data are generally higher due to owners setting asking prices above what their businesses might typically sell for. This occurs either intentionally as a negotiation strategy, or incidentally due to business owners’ common tendency to overvalue their own businesses.

Multiples based on comparable businesses - "comps" in business broker parlance - are much more useful as they represent the prices at which businesses ultimately get sold. Business brokers and valuation professionals will always turn to local comps when pricing businesses for sale or evaluating businesses for acquisition. We provide both sets of data at the national level to offer general business valuation context.

Quartiles, Median, and Average

No two businesses are identical, and as such, valuation multiples exist in a range. We have carved out four common values within this range: Lower quartile represents the value under which the lowest 25% of valuation multiples fell. Upper quartile represents the value above which the highest 25% of multiples fell. Median is the middle of the range, and average is the mean of the set. Mean is almost always higher than the median, driven by a minority of high volume, high value businesses sold at multiples above the upper quartile.

Businesses with consistent financial performance, above average revenue and earnings, demonstrable growth potential, low owner involvement, unique competitive advantages, and a seller willing to finance will command a multiple at or above the upper quartile. Lower volume businesses with thin profit margins, full-time owner involvement, and many direct competitors will trade at or below the lower quartile. Most businesses will fall somewhere in the middle.

Based on this data, half of home health care businesses are valued between 2.2 and 3.6 times their annual seller discretionary earnings, with 25% of well-run, larger businesses trading above this range, and 25% of smaller, less popular ones trading below.

Financial Benchmarks

To determine how a business compares in terms of revenue and earnings relative to industry peers, it’s necessary to have some insight into industry standards. "Benchmarking" describes the practice of comparing a business’s financial performance to typical industry standards to determine where a business falls relative to other businesses in the same industry. These benchmarks can help guide owners and investors towards appropriate valuation multiples from the range above.

To that end, we have aggregated financial ranges useful for comparing an individual home health care business to its peers in the market.

Home Health Care Business Revenue and Earnings Trends

Reported revenue of home health care businesses listed and sold on BizBuySell has been volatile over the last five years, averaging $1.3 million. Owner's discretionary earnings have similarly fluctuated, dipping to $221,000 in 2024 before recovering to $250,000 in 2025. Profit margins reached a low of 17.1% in 2024, likely pressured by increasing cists associated with inflation, but rebounded to 20.2% in 2025, near the five-year average of 20.3%. 

Earnings Ranges

Discretionary earnings (used interchangeably with the terms "cash flow" and seller's discretionary earnings or SDE) is often the crux of business valuations, so it is important to benchmark it relative to other businesses traded on the market. Below you will find discretionary earnings ranges for home health care businesses sold over the past five years, as well as recent for sale listings.

Revenue Ranges

Sales volume plays a large role in business valuation, as it measures the size of the potential income opportunity for new ownership. It's not uncommon for buyers to select an earnings multiple range based on overall revenue. The table below includes revenue ranges of home health care businesses sold over the past five years, as well as recent for sale listings.

How Revenue and Earnings Level Affects Business Values

Clearly higher levels of earnings lead to higher valuations, even given the same multiple. However, valuation multiples also tend to rise with business sales volume. Successful home health care businesses that consistently generate higher revenue (and maintain reasonable profit margins) tend to sell for earnings multiples on the higher end. So, a home health care business consistently generating sales over $2MM annually may sell for an earnings multiple of 3.5 or higher, while a smaller one with sales below $800k may sell for an earnings multiple closer to 2.

This tendency for higher sales volumes to fetch higher valuation multiples is largely driven by the economics of business acquisition financing. Higher volume businesses give buyers more cushion to cover debt service obligations and still have enough left over to pay the new owner a reasonable income.

Sector Comparisons

For a more complete understanding of the market and valuation standards, consider comparisons within the broader healthcare and fitness sector when benchmarking home health care businesses. The chart and table below includes key metrics from sales of select healthcare and fitness businesses on BizBuySell between 2021 and 2025.

Home health care businesses are valued in-line with other health care related businesses, but because they generate higher revenues at the median and average, they tend to sell for higher valuation multiples in the aggregate as well.

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