Business owners, prospective buyers, and industry investors rely on a diverse set of financial benchmarks to assess the value of a business. We have compiled data from current BizBuySell listings and sold businesses to provide insight into the business for sale market and important benchmarks for pricing and evaluating gyms and fitness center businesses relative to industry standards.
Jump To:
Gyms, training centers, bootcamps, and fitness centers listed and sold on BizBuySell all aim to provide customers with the equipment and coaching they need to improve their physical fitness and manage weight. These are primarily locally owned small businesses operating independent brands, though franchise units are commonly sold and included in this report.
These businesses range from small studios offering group fitness classes to large gyms stacked with equipment where members largely serve themselves.
| Sold Listings Analyzed | Median Days on Market |
| 400 | 171 |
| Median Sale Price | Median Asking Price |
| $210,500 | $249,900 |
| Median Revenue | Median Owner Earnings |
| $400,000 | $99,389 |
| Average Revenue Multiple | Average Earnings Multiple |
| 0.71 | 2.55 |
The median sale price of gym businesses remained largely flat as the Covid-19 pandemic forced customers to workout elsewhere. Sale prices remained flat until 2023 as these businesses began to see a return to pre-pandemic activity levels. 2024 saw a 23% increase in median sale price as financials and valuations both improved, despite the macroeconomic factors. Prices fell in 2025 as many smaller gyms with lower sales volumes sold.
Valuation, or pricing, multiples are financial tools that allow for comparisons between businesses that have different levels of revenue and earnings. They represent the sales price of a business relative to its financial performance, and given enough individual business sales data, they represent what the market is willing to pay for a business given its revenue and earnings.
Business values and associated multiples fluctuate over time, influenced by a variety of macroeconomic factors such as interest rates, inflation, consumer spending, and overall economic growth.
Valuation multiples of gyms and fitness centers have largely followed the broader business for sale market, rising following the height of the pandemic, then cooling as interest rates increased in 2022 and 2023, mostly levelling off in 2024 and 2025.
To determine how a business compares in terms of revenue and earnings relative to industry peers, it’s necessary to have some insight into industry standards. "Benchmarking" describes the practice of comparing a business’s financial performance to typical industry standards to determine where a business falls relative to other businesses in the same industry. These benchmarks can help guide owners and investors towards appropriate valuation multiples from the range above.
To that end, we have aggregated financial ranges useful for comparing an individual gym or fitness center business to its peers in the market.
Median revenue of gyms and fitness centers sold on BizBuySell fell after the pandemic-era social distancing guidelines were put in place, then recovered over the following years to peak in 2024. Median revenue and earnings fell 27% and 37%, respectively, in 2025, driven by a larger number of smaller gyms selling that year.
For a more complete understanding of the market and valuation standards, consider comparisons within the broader healthcare and fitness sector when benchmarking gym and fitness center businesses. The chart and table below include key metrics from sales of select healthcare and fitness businesses on BizBuySell between 2021 and 2025.
Create your free BizBuySell account and stay on top of the market with tools and features for business owners, buyers, and brokers.
Thinking of buying or selling a business? BizBuySell has the tools, resources, and professionals you need to get down to business.
