Furniture Store Business Valuation Benchmarks

Business owners, prospective buyers, and industry investors rely on a diverse set of financial benchmarks to assess the value of a business. We have compiled data from current BizBuySell listings and sold businesses to provide insight into the business for sale market and important benchmarks for pricing and evaluating furniture store businesses relative to industry standards.

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Highlights of Furniture Store Businesses Sold on BizBuySell

Furniture stores listed and sold on BizBuySell are locally owned and operated small businesses selling a wide variety of furniture and furnishings products for residential, commercial, and outdoor use. These businesses operate through different formats, including brick-and-mortar showrooms and online stores, though hybrid models combining both are increasingly common.

These businesses are often segmented by product type and specialization. Key categories include residential furniture like sofas and beds, commercial furniture such as office desks and ergonomic chairs, custom or specialty furniture, and outdoor furniture.

Furniture Store Business Transaction Trends

Median sale prices of furniture stores sold on BizBuySell have been mostly consistent, but fell in 2022 and 2023 as interest rates rose and made financing more expensive. At the same time, larger businesses held off selling, hoping for more favorable conditions.

Prices rebounded in 2024 as the median size of business sold returned.

Furniture Store Business Valuation Multiples

Valuation, or pricing, multiples are financial tools that allow for comparisons between businesses that have different levels of revenue and earnings. They represent the sales price of a business relative to its financial performance, and given enough individual business sales data, they represent what the market is willing to pay for a business given its revenue and earnings.

Valuation Trends

Business values and associated multiples fluctuate over time, influenced by a variety of macroeconomic factors such as interest rates, inflation, consumer spending, and overall economic growth.

Average valuation multiples of furniture store stores sold on BizBuySell had been fairly consistent until interest rates rose in 2022 and 2023, bringing valuations down in response to higher costs of financing. Valuations returned to previous levels in 2024 as interest rate trends reversed.

Earnings Multiples

Earnings multiples represent the value of a business relative to its owner’s discretionary earnings or "cash flow". Arguably the most important valuation metric - as the seller's discretionary earnings will often dictate how much a buyer is able to borrow to finance the business acquisition - most valuations will hinge on a reasonable earnings multiple.

Revenue Multiples

Revenue multiples represent the value of a business relative to its overall sales or revenue. In conjunction with an earnings analysis, revenue multiples are commonly used to value a business based on its overall sales.

How to Interpret These Multiples

Recent Listings vs. Sold Businesses

We calculate and provide valuation multiples from two sources: Current and recent listings of furniture store businesses for sale, and our database of "comparable" businesses sold on BizBuySell. Multiples based on listing data are generally higher due to owners setting asking prices above what their businesses might typically sell for. This occurs either intentionally as a negotiation strategy, or incidentally due to business owners’ common tendency to overvalue their own businesses.

Multiples based on comparable businesses - "comps" in business broker parlance - are much more useful as they represent the prices at which businesses ultimately get sold. Business brokers and valuation professionals will always turn to local comps when pricing businesses for sale or evaluating businesses for acquisition. We provide both sets of data at the national level to offer general context.

Quartiles, Median, and Average

No two businesses are identical, and as such, valuation multiples exist in a range. We have carved out four common values within this range: Lower quartile represents the value under which the lowest 25% of valuation multiples fell. Upper quartile represents the value above which the highest 25% of multiples fell. Median is the middle of the range, and average is the mean of the set. Mean is almost always higher than the median, driven by a minority of high volume, high value businesses sold at multiples above the upper quartile.

Businesses with consistent financial performance, above average revenue and earnings, demonstrable growth potential, low owner involvement, unique competitive advantages, and a seller willing to finance will command a multiple at or above the upper quartile. Lower volume businesses with thin profit margins, full-time owner involvement, and many direct competitors will trade at or below the lower quartile. Most businesses will fall somewhere in the middle.

Based on this data, half of furniture and furnishings store businesses are valued and sold between 1.79 and 3.06 times their annual seller discretionary earnings, with 25% of high performing, larger stores trading above this range, and 25% of smaller, less desirable businesses trading below.

Financial Benchmarks

To determine how a business compares in terms of revenue and earnings relative to industry peers, it’s necessary to have some insight into industry standards. "Benchmarking" describes the practice of comparing a business’s financial performance to typical industry standards to determine where a business falls relative to other businesses in the same industry. These benchmarks can help guide owners and investors towards appropriate valuation multiples from the range above.

To that end, we have aggregated financial ranges useful for comparing an individual furniture store business to its peers in the market.

Furniture Store Business Revenue and Earnings Trends

Median revenue of furniture stores listed and sold on BizBuySell tends to be consistent year-to-year compared to other types of businesses. However, economic conditions that lead to owners of healthier businesses postponing a sale may often lead to fluctuations in market averages. That appears to be the case in furniture business transactions in 2022 and 2023, as some owners held off selling until 2024 to avoid depressed business valuations caused by inflation and interest rate challenges.

Earnings Ranges

Discretionary earnings (used interchangeably with the terms "cash flow" and seller's discretionary earnings or SDE) is often the crux of business valuations, so it is important to benchmark it relative to other businesses traded on the market. Below you will find discretionary earnings ranges of furniture store businesses sold over the past five years and those recently listed for sale.

Revenue Ranges

Sales volume plays a large role in business valuation, as it measures the size of the potential income opportunity for new ownership. It's not uncommon for buyers to select an earnings multiple range based on overall revenue. The table below includes revenue ranges of furniture store businesses sold over the past five years and those recently listed for sale.

How Revenue and Earnings Level Affects Business Values

Clearly higher levels of earnings lead to higher valuations, even given the same multiple. However, valuation multiples also tend to rise with business sales volume. Popular and well-located furniture stores that generate higher sales (and maintain reasonable profit margins) tend to sell for earnings multiples on the higher end. So, a furniture store consistently generating sales over $2MM annually may sell for an earnings multiple above 3, where a smaller store with sales below $500k would likely sell for an earnings multiple closer to 1.8 or lower.

This tendency for higher sales volumes to fetch higher valuation multiples is largely driven by the economics of business acquisition financing. Higher volume businesses give buyers more cushion to cover debt service obligations and still have enough left over to pay the new owner a reasonable income.

Sector Comparisons

For a more complete understanding of the market and valuation standards, consider comparisons within the broader retail sector when benchmarking retail furniture and furnishings businesses. The chart and table below include key metrics from sales of select retail businesses on BizBuySell between 2020 and 2024.

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