Donut Shop Business Valuation Benchmarks

Business owners, prospective buyers, and industry investors rely on a diverse set of financial benchmarks to assess the value of a business. We have compiled data from comparable sold businesses to provide insight into the business for sale market and important benchmarks for pricing and evaluating donut shop businesses relative to industry standards.

See also: Bakeries, Coffee Shops, and Ice Cream Shops

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Overview of Donut Shop Businesses Sold on BizBuySell

Donut shop businesses listed and sold on BizBuySell are locally owned and operated small businesses that produce and sell a variety of donuts, pastries, and complementary items like coffee, tea, and other beverages. While most of these businesses are independent brands, franchise business units are not uncommon, and are included in this data. Some donut shop businesses also prove drive-thru or delivery services to enhance convenience and increase revenue.

Donut Shop Business Sale & Asking Prices

Most donut shop business transactions on BizBuySell close with a sale price between $100k and $350k, though the largest 10% sell above $700k, and the smallest 10% sell below $65k. The disparity between asking price and final sale price is above average for smaller sized businesses, while larger businesses close with a sale price much closer to asking.

Donut Shop Business Valuation Multiples

Valuation, or pricing, multiples are financial tools that allow for comparisons between businesses that have different levels of sales and financial performance. They represent the sales price of a business relative to its revenue or earnings, and given enough individual business sales data, they represent what the market is willing to pay for a business given its revenue and earnings.

Valuation Ranges

Business values and associated multiples are influenced by a variety of macroeconomic factors such as interest rates, inflation, consumer spending, and overall economic growth. However, among businesses in a particular industry, size often matters most, with larger businesses fetching higher valuation multiples. Valuation multiples of donut businesses typically range from 1.25- to 2.5-times annual owner's earnings, and 0.4- to 0.75-times annual revenue. Only about 12% of donut shops sell above 3-times earnings.

Revenue & Earnings Multiples

Earnings multiples represent the value of a business relative to its owner’s discretionary earnings or "cash flow". Arguably the most important valuation tool - as seller's discretionary earnings will often dictate how much a buyer is able to borrow to finance the business acquisition - business valuations tend to hinge on a reasonable earnings multiple.

Revenue multiples represent the value of a business relative to its overall sales or revenue. In conjunction with an earnings analysis, revenue multiples are often used as a secondary calculation to validate a valuation.

How to Interpret These Multiples

We calculate and provide valuation multiples from our database of "comparable" businesses sold on BizBuySell. Multiples based on comparable businesses - "comps" in business broker parlance - are useful for valuing businesses for sale. They represent the values at which similar businesses sold, and provide a way to calculate prices based on market values. Business brokers and valuation professionals will always turn to local comps when pricing businesses for sale or evaluating businesses for acquisition. We provide national level data for general purposes.

Quartiles, Median, and Average

No two businesses are identical, and as such, valuation multiples exist in a range. We have carved out four common values within this range: Bottom 25% is the lower quartile, and represents the value under which the lowest 25% of valuation multiples fell. Top 25% is the upper quartile, and represents the value above which the highest 25% of multiples fell. Median is the middle of the range, and average is the mean of the set. Mean is usually higher than the median, because a small number of high value businesses sold at multiples above the upper quartile will skew the average up.

Businesses with consistent financial performance, above average revenue and earnings, demonstrable growth potential, low owner involvement, unique competitive advantages, and a seller willing to finance will command a multiple at or above the upper quartile. Lower volume businesses with lower profit margins, full-time owner involvement, and many direct competitors will trade at or below the lower quartile. Most businesses will fall somewhere in the middle.

Based on this data, half of donut shop businesses are valued and sold between 1.24- and 2.50-times their annual seller discretionary earnings, with 25% of well-run, high volume locations trading above this range, and 25% of smaller, less performant businesses trading below.

Financial Benchmarks

To determine how a business compares in terms of sales volume and financial performance relative to industry peers, it’s necessary to have some insight into industry standards. "Benchmarking" describes the practice of comparing a business’s financial performance to typical industry standards to determine where a business falls relative to other businesses in the same industry. These benchmarks can help guide business owners and buyers towards appropriate valuation multiples from the range above.

To that end, we have aggregated financial performance of donut shop businesses sold on BizBuySell that can be useful for comparing a given business to the market.

Discretionary earnings (used interchangeably with the terms "cash flow" and seller's discretionary earnings or SDE) is often the crux of business valuations, so it is important to benchmark it relative to other similar businesses traded on the business for sale market. Revenue volume plays a large role in business valuation, as it measures the size of the potential income opportunity for new ownership. It's not uncommon for buyers to select an earnings multiple range based on overall revenue volume.

The table and chart below include revenue and earnings ranges of donut shop businesses sold on BizBuySell over the past five years.

How Revenue and Earnings Level Affects Business Values

Obviously, higher levels of earnings lead to higher valuations, even given the same multiple. However, valuation multiples also tend to rise with business sales volume. Businesses that consistently generate higher sales (and maintain benchmark profit margins) tend to sell for earnings multiples on the higher end. So, a popular donut shop generating over $600k in annual revenue may sell for an earnings multiple over 2.5, while a smaller shop with sales below $215k will likely trade well below 2-times its owner's discretionary earnings.

This tendency for higher sales volumes to fetch higher valuation multiples is largely driven by the economics of business acquisition financing. Businesses with greater revenue and earnings give buyers more cushion to cover debt service obligations and still have enough left over to pay the new owner a reasonable income.

Sector Comparisons

For a more complete understanding of the business-for-sale market and valuation standards, consider comparisons within the broader food service sector when benchmarking donut shops. The chart and table below include key metrics from sales of popular food services businesses on BizBuySell.

Compared to other types of retail food service businesses, donut shops present a unique, simple opportunity. They tend to open to the public for only a few hours a day, have menus requiring only a few ingredients, and have very small staff requirements. At the same time, the revenue potential is fairly small, though they do tend to be some of the more profitable of small businesses. The result is a fairly simple business that is appealing to many owner-operators. Relative to the average among food services businesses, donut shops receive a slight premium in terms of valuation relative to their revenue potential.

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