Businesses Franchises Brokers
Valuation Learning Center

COGS: Understanding Cost of Goods Sold and Its Role in Business Valuation

6 minute read

COGS: Understanding Cost of Goods Sold and Its Role in Business Valuation

Cost of Goods Sold acronym on Jenga wooden blocks.

The BizBuySell Team

Cost of Goods Sold (COGS) is a metric that represents the direct costs related to the production or acquisition of goods sold by a business. This includes materials, labor, and other direct costs. Understanding COGS is important as it directly affects gross profit and profitability analysis which factor into the value of a business. An accurate COGS calculation can help investors and stakeholders assess a company's financial health, pricing strategies, and operational efficiency.

What Is the Cost of Goods Sold?

Cost of Goods Sold is the direct costs a company incurs for acquiring or producing goods they sell, or for delivering services. It includes related operating expenses and is subtracted from bottom line revenue to determine the gross profit. COGS typically includes:

  • Direct Materials: Raw materials and supplies used in the production, or products purchased for resale
  • Labor: Wages, administrative expenses, and employee benefits for those directly involved in production or service delivery
  • Manufacturing Overhead: The indirect cost of production, including utilities, depreciation of equipment, and rent
  • Freight-in Costs: Shipping and handling expenses incurred to bring materials or products to the business
  • Cost of Merchandise: For retailers, this includes the purchase price of goods intended for resale
  • Food and Beverage Costs: For restaurants, the cost of ingredients and beverages
  • Digital Costs: For online businesses, costs related to digital product delivery or hosting

Calculating COGS Using the Cost of Goods Sold Formula

  1. Determine Beginning Inventory Value: Find the value of the inventory at the start of the time period.
  2. Add Purchases: Include all purchases of raw materials or merchandise made during the period. This should encompass the total cost of goods bought for resale and the cost of raw materials for production.
  3. Add Direct Labor Costs: Calculate the wages paid to workers directly involved in production.
  4. Add Manufacturing Overhead and Operating Costs: Include indirect costs such as utilities, depreciation, and rent related to the production process. These business expenses may be variable costs, but they’re all important on the balance sheet.
  5. Include Freight-in Costs: Add any shipping and handling expenses incurred to bring materials to the production site.
  6. Determine Ending Inventory: Find the value of the inventory remaining at the end of the period.
  7. Calculate Using the COGS Formula: COGS = (Beginning Inventory + Purchases + Direct Labor + Manufacturing Overhead + Freight-in) − Ending Inventory

Common Mistakes to Avoid

  • Ignoring Inventory Levels: Failing to accurately count beginning and ending inventory can lead to incorrect COGS calculation.
  • Overlooking Direct Costs: Excluding direct labor and direct materials costs can result in underestimating COGS.
  • Misclassifying Expenses: Including indirect expenses not related to production on the wrong line item can distort COGS.
  • Not Updating for Variances: Ignoring variances in production costs or failing to update cost of sale records regularly in the accounting software can lead to inaccuracies.
  • Incorrectly Calculating Overhead: Incorrect allocation of manufacturing overhead costs can misrepresent the actual production costs.

Impact of COGS on Business Valuation

COGS directly affects a company's profit margins by determining the gross profit, which is calculated as revenue minus COGS. A lower COGS reflects an increase in gross profit and signals better cost efficiency and potentially higher profitability. Similarly, a higher COGS can reduce gross profit and can indicate inefficiencies or higher costs, which negatively impacts the financial statements and a business’s overall valuation.

Business owners must consider how COGS plays a role in determining business value. Investors and analysts closely examine it to assess operational efficiency and cost management. It provides insights into pricing strategies, competitiveness, and overall financial health.

COGS varies across industries, affecting small businesses and large enterprises differently. In manufacturing, it includes raw materials, labor, and overhead costs. In retail, COGS primarily consists of the purchase price of goods for resale. Restaurants include food and beverage costs. Service industries typically have lower COGS, focusing on labor and direct service delivery costs. Online businesses may include digital product costs or hosting fees.

Tips for Managing COGS Effectively

Efficient management of COGS can help businesses enhance profitability and valuation. By implementing strategic approaches, companies can optimize production costs and improve financial health.

Here are several key strategies to control COGS and maximize overall business performance:

  • Optimize Inventory Management: Regularly review inventory levels to avoid overstocking or stockouts, reducing holding costs and waste. Remember the rule of FIFO: First In, First Out.
  • Negotiate with Suppliers: Secure the best terms with suppliers to lower your material costs without compromising quality.
  • Improve Efficiency: Invest in technology and training to streamline processes, reducing labor and overhead costs.
  • Regular Cost Reviews: Conduct periodic reviews of all components of COGS to identify and eliminate inefficiencies.
  • Menu Engineering: For restaurants, optimize menu pricing and design to improve profitability.
  • Digital Optimization: For online businesses, focus on reducing digital delivery costs and improving online processes.

To boost your business valuation, start by adopting lean processes to minimize waste and enhance efficiency. Business owners should also leverage economies of scale by increasing volume, which helps to reduce average costs per unit.

It also helps to align your pricing strategies with COGS to maintain healthy profit margins, while staying competitive in the market. Finally, remember to prioritize quality control to ensure high-quality products or services. A good quality control process can reduce returns, warranty claims, and lower your overall COGS.

Effective COGS management can boost profit margins and business valuation. By optimizing costs, negotiating better terms, and improving processes, businesses can enhance their financial health and market value. For more comprehensive valuation insights and tools, explore BizBuySell valuation tools today.