Training Mate Franchise
Own a celebrity loved fitness franchise combining recurring memberships, strong economics and a community people love.
$150,000
$49,500
-
2022
Dallas, TX
Luke Milton
About Training Mate
Training Mate is not another boutique gym. It’s a social fitness movement built around a simple formula: 51% social, 49% fitness. Members come for fun, high energy 45 minute HIIT workouts and stay for the friendships, events, coaches, and community that make working out feel less like a chore and more like something they actually look forward to.
Born in Australia and refined in Los Angeles, Training Mate has built a cult like following with 300,000+ five star reviews, celebrity fans, major press coverage, and collaborations with premium brands including lululemon and Athleta. The concept pairs an elevated brand with centralized programming, recurring membership revenue, streamlined operations, and strong unit economics. For franchisees, it’s an opportunity to own more than a fitness studio. It’s a highly differentiated brand built around connection, retention, and creating a community people genuinely want to belong to.
Franchise Fees
$49,500
-
-
Why Choose Training Mate?
Training Mate sits at the intersection of two things consumers increasingly want: results and real human connection. The brand has created an experience that members want to return to, helping drive loyalty, recurring membership revenue, and strong lifetime value.
Key advantages include:
- Recurring membership based revenue
- Strong AUV and attractive financial performance
- 300,000+ five star reviews
- Celebrity following and premium brand positioning
- Collaborations with brands including lululemon and Athleta
- Featured by GQ, Men’s Health, Los Angeles Times, and more
- Centralized workout programming
- Streamlined, scalable operating model
- Quarterly social events that deepen member engagement
- Programming designed for consistency, not burnout
Training Mate isn’t just building bodies. It’s building belonging, with an energetic brand and community experience that are difficult to replicate.
Starting Costs & Investment Requirements
$319,750 - $604,950
$500,000
$150,000
Training & Support
At Training Mate, franchisees aren’t simply handed a logo and wished good luck. The same coaching mentality used with members extends to franchise owners.
The franchise system combines thorough initial training, ongoing support, established operating systems, and years of fitness industry experience. Centralized workout programming means franchisees don’t have to continually create classes themselves, helping maintain a consistent Training Mate experience across locations.
Support includes:
- Comprehensive initial franchise training
- Centralized workout programming
- Studio development and launch guidance
- Coach and team development
- Brand and marketing resources
- Membership growth and retention strategies
- Operational systems and best practices
- Ongoing franchisor guidance
The goal is to give franchisees the tools and support to build both a strong business and the distinctive community that makes Training Mate different.
History
Training Mate was born on the shores of Australia, tested on the rugby field, and refined in Los Angeles.
When former professional rugby player Luke Milton retired, he realized what he missed most wasn’t the game. It was the team, camaraderie, and mateship. Unable to find that same feeling in traditional fitness, he decided to build it himself. Armed with an idea, a 2,500 square foot space, and, in true Aussie fashion, a Speedo, Luke opened the first Training Mate studio in West Hollywood in 2013.
His philosophy was simple: fitness should be fun, coaches should be approachable, and everyone should feel capable of living a healthier life. That formula helped turn Training Mate into a loved fitness movement and celebrity favorite. Luke later appeared as a celebrity trainer on all three seasons of Revenge Body with Khloé Kardashian, while Training Mate built a following that includes some of Hollywood’s biggest names.
Ideal Candidate
- Ideal Candidate
- Desire to scale / multi-unit ownership
- Relationship Builder
- No Industry Experience Required
- Values Outstanding Customer Service
- Ability to recruit and scale a team
- Passion for health/wellness