Once Upon A Child Franchise

Detailed Information

Capital Required
$246,700 - $391,700

Liquid Capital
$90,000

Net Worth
$400,000

Financing Assistance
Available Via Third Party

Training and Support
Available

Initial Franchise Fee
$25,000

CEO Name
Brett Heffes

Existing Units
379

Capital Required $246,700 - $391,700

Liquid Capital $90,000

Net Worth $400,000

Financing Available Via Third Party

Training & Support Available

Initial Franchise Fee $25,000

CEO Name Brett Heffes

Existing Units 379

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Overview

Once Upon A Child is the largest childrens’ resale franchise in North America. It focuses on selling quality, used clothing, accessories, toys, equipment and shoes, although 4% of its products are new. Its products include many well-known brands for infants, children and preteens.

The stores range from 3,000 to 4,000 square feet and are in suburban centers and power strip malls. The franchise monitors recalls and safety standards to ensure the quality of its toys and other products. It also trains store owners on product safety.

The stores pay cash on the spot to people who bring in gently used items purchased within the past five years. These items are then resold for 70% to 90% less than what the item would be new. No appointments are necessary for customers who wish to sell items, and they can sell all year round, no matter the season.

Why Choose Us?

In many geographical locations, Once Upon A Child outpaces its competitors in the kids’ resale industry by a margin of three to one. The number of Once Upon A Child stores is growing, with an increase of 22 in 2016, 12 in 2017 and 19 in 2019. Store owners receive an exclusive territory, usually a radius of three to five miles around the store. The company uses mapping software to weigh factors such as average household income, population density and traffic patterns to establish the boundaries of exclusive territories.

Despite the robust growth of Once Upon A Child, plenty of opportunities remain for new stores. The franchise website lists the cities/areas in each state that the company would like growth in.

Children’s apparel is a unique niche in the used goods segment because children grow quickly. Many wear clothes only a handful of times, and parents can save money by purchasing clothes at Once Upon A Child. Likewise, parents can sell barely used clothing to the stores.

Winmark, the parent company for Once Upon A Child, offers extensive training and support to store owners in areas such as business planning, styles and trends, retail site selection, marketing and advertising, and field operations.

Ideal Candidate

Once Upon A Child prefers that its franchisees serve as hands-on store owners and operators, although the company can give consent for a franchisee to delegate the duties. That’s necessary for those owners who have multiple locations. The ideal first-time owner would be able to work in the store and be passionate and excited. Once Upon A Child explains that retail experience is not necessary.

Winmark reports that many of its franchisees become multi-brand owners (with the brands available being Once Upon a Child, Play It Again Sports, Plato’s Closet, Style Encore and Music Go Round). Franchisees who are interested in this possibility may also make ideal candidates.

History

Winmark Corporation, based in Minneapolis, is the parent for Once Upon A Child and has been franchising the stores since 1993. Winmark focuses on used items, and its other franchises include Play It Again Sports, Plato’s Closet, Style Encore and Music Go Round.

Training And Support

The training program consists of more than 75 hours of in-store and classroom training in areas such as store operations, merchandising and customer service.
Add to Request List Added to List

Get Free Information about this great opportunity!

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Detailed Information

Capital Required
$246,700 - $391,700

Liquid Capital
$90,000

Net Worth
$400,000

Financing Assistance
Available Via Third Party

Training and Support
Available

Initial Franchise Fee
$25,000

CEO Name
Brett Heffes

Existing Units
379

Capital Required $246,700 - $391,700

Liquid Capital $90,000

Net Worth $400,000

Financing Available Via Third Party

Training & Support Available

Initial Franchise Fee $25,000

CEO Name Brett Heffes

Existing Units 379

 

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