La Salsa Franchise

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Detailed Information

Capital Required
$431,000 - $750,000

Liquid Capital
$200,000

Net Worth
$500,000

Financing Assistance
No Financing Available

Training and Support
Available

Initial Franchise Fee
$50,000

CEO Name
Charles Rink

Company Owned Units
6

Existing Units
24

 

Overview

La Salsa Fresh Mexican Grill is one of the original companies that started the fresh Mexican food trend in a quick-service setting. The company prides itself on its fresh, high-quality ingredients, delicious recipes and quick, friendly service. La Salsa restaurants serve traditional Mexican food items such as tacos, taquitos, quesadillas and burritos, with a fresh, updated twist. One key feature that makes La Salsa stand out is its self-service salsa bar with a wide range of freshly made selections, which allows patrons to customize their menu items in unique ways. La Salsa restaurants can be found in business districts, malls and outside shopping centers. Some locations also provide catering services.

Why Choose Us?

La Salsa continues to enjoy a solid reputation for high quality and fresh Mexican food, served quickly and affordably in a family restaurant setting. Customers enjoy this upgraded and healthier take on fast food.

Franchisees can benefit from the substantial business experience La Salsa brings to the table. Its longstanding history has enabled the company to identify target demographics and optimal locations, and to develop effective opening and operational guidelines based on extensive data. Franchisees also participate in company-run national and regional advertising and promotional campaigns.

La Salsa provides franchisees with detailed and specific guidance as to sites, equipment, recipes, locations and décor. Franchisees receive initial training for opening and operating their location. They can also receive ongoing support, including consultation and site visits.

The company offers five franchising programs so potential franchisees can select the one that best meets their needs. These include:

  • Single Franchise Program: open one new traditional La Salsa Restaurant at new location approved by La Salsa
  • Three-Restaurant Purchase Program: operate three traditional restaurants at three franchised locations; receive discounted initial franchise fee for each
  • Area Development Program: operate minimum of five restaurants within assigned area in specified period of time
  • Purchase Program: buy currently operating company-owned restaurant and operate it under a modified franchise agreement
  • Express Restaurant Program: operate express restaurant within specific locations at lower initial franchising fee

Franchisees who wish to also provide catering sign an addendum to the regular franchising agreement to cover relevant services and activities.

Ideal Candidate

La Salsa requires franchisees to have $200,000 of liquid cash and a net worth of at least $500,000. The company also expects potential franchisees to have experience operating a restaurant or to have a partner with a minimum of 10 percent ownership who does. Franchisees should prepare to commit to an agreement of 10 years' duration.

History

The first La Salsa restaurant opened in 1979 in West Los Angeles. The founder, Howdy Kabrins, continued to expand and open new locations. In 1986, in addition to the six locations then in Los Angeles County, there were La Salsa restaurants operating in Orange County and San Diego.

In 1992, Kabrins sold the company. The new owners began to expand the chain into Northern California, opening a Sacramento location in 1993. In 1999, the ownership of La Salsa passed to the Santa Barbara Restaurant Group, which itself was purchased by CKE Restaurants in 2002. Baja Fresh acquired La Salsa from CKE in 2007 and has become closely associated with the brand. In 2016, MTY Food Group bought the parent company owning Baja Fresh and thus currently also has ownership of La Salsa. La Salsa is currently managed by Kahala Brands, a subsidiary of MTY; Kahala's corporate offices deal with La Salsa franchising, among other matters.

Training And Support

Initial training program and provision of operating manual and other materials are offered. Post-opening support and consultation may be also available.
This web page is not endorsed by or affiliated with any franchisor. Product and company names are trademarks of their owners and are used for referential purposes only.
 

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