Fitness Together Franchise
Premier one-on-one training studio with individualized programs, long-term client relationships, strong revenue streams, and franchise support.
$150,000
$40,000
93
1996
Denver,CO
Amanda Clark
About Fitness Together
At Fitness Together, we believe health is the foundation of living your best life. Our mission is to empower clients with an exceptional wellness experience built on gratitude, care, and commitment. We take pride in creating a welcoming environment, building meaningful relationships, and holding clients accountable as they turn changes into lasting results. With a focus on continuous improvement, we embrace progress over perfection and strive to be better every day—together.
Since franchising began in 1996, Fitness Together has evolved into a leading personal training franchise, offering one-on-one coaching within private-suite studios or virtually. Today, the brand operates ~96–120 studios nationwide, delivering truly customized fitness and wellness programs — combining personalized workout plans, nutritional guidance, and ongoing accountability.
For mature studios (open more than one year), the average annual revenue per unit (AUV) sits around $484,193, while top-performing locations can reach as high as $1,794,869. This reflects a strong potential for growth and scalability under the right management.
The Fitness Together model resonates with a broad range of clients: busy professionals, active older adults, those recovering from injury, or anyone seeking a judgment-free, supportive environment in which to make lasting lifestyle changes.
From a franchisee’s perspective, Fitness Together offers multiple advantages: a proven operating system with strong brand recognition, dual revenue streams from in-studio and virtual training, and a membership-based model that supports recurring revenue and long-term client retention.
Backed by WellBiz Brands’ deep resources, Fitness Together franchise owners receive comprehensive support — site selection and build-out guidance, operational training, marketing strategies, and ongoing business development assistance — all designed to help you build a sustainable, community-centered fitness business with real impact.
Franchise Unit Trends & Revenue
93
2
$484,193
* in 2024
Franchise Fees
$40,000
Veteran's Fee: $32,000
6.0%
Gross Receipts
2.0%
Gross Receipts
Why Choose Fitness Together?
- Proven Success – Fitness Together offers a simple, efficient business model built around personalized training and strong client relationships. With a history of consistent performance and loyal, long-term members, franchisees benefit from a concept that’s both impactful and profitable.
- Strong Brand – As part of the WellBiz Brands portfolio, Fitness Together carries the credibility of a trusted, nationally recognized wellness brand that originated in 1983 and now operates roughly 765 units and serves around 250,000 members across its portfolio including fitness, beauty, and wellness brands.
- Growth Opportunity – The scalable franchise model gives owners the flexibility to grow at their own pace, with opportunities to expand into multi-unit ownership, broaden service offerings, and increase revenue through personalized programs and recurring memberships.
- Marketing & Ops Support – Franchisees receive end-to-end support, including comprehensive onboarding, hands-on operational training, marketing for your opening and beyond and ongoing coaching from industry experts dedicated to helping each studio thrive.
- Feel-Good Business – Fitness Together empowers clients to improve their health, confidence, and overall quality of life. Owners take pride in building a meaningful business that helps people achieve lasting results. Clients also value the private-suite training experience, expert guidance, and supportive community the brand is known for.
- Be Your Own Boss – Build a fulfilling career with a purpose-driven brand you can stand behind. As a studio owner, you’ll lead your team, shape your culture, and create a rewarding business grounded in wellness and community.
Starting Costs & Investment Requirements
$221,458 - $525,484
$300,000
$150,000
Training & Support
At Fitness Together, franchisees receive unmatched support from pre-opening through long-term growth. Your Business Coach/Director provides guidance across membership, marketing, recruitment, and IT, ensuring you have the tools and expertise to build a profitable and thriving wellness business.
Fitness Together delivers a comprehensive marketing program designed to drive membership growth and local visibility. Support includes local store marketing, membership presales, digital campaigns, and national brand initiatives. Franchisees gain access to guides, kits, branded materials, training, and turnkey resources to execute sales-driven campaigns, backed by ongoing and personalized coaching support.
Regular Owner Collaboration Calls, averaging 51% participation, connect franchisees to share proven strategies on employee compensation, reactivation campaigns, pricing, lead generation, HSA/FSA promotions, client frequency, and nutrition coaching. These calls help owners implement ideas that directly boost performance and profitability.
By combining national resources with local execution, Fitness Together empowers franchisees to maximize membership growth, client engagement, and overall revenue. With a strong support system and data-driven guidance, every location is positioned for long-term success and sustainable financial performance in the growing health and wellness market.
History
1983 — Origins: Rick Sikorski opens the first studio (originally called Fitness For Life), the seed of what becomes Fitness Together.
1996 — Franchise formed: Fitness Together Franchise Corporation is incorporated (Jan 25, 1996) to begin franchising the private-suite personal-training model.
Mid-2000s — Brand expansion: The company expands its concept and begins franchising additional wellness services (e.g., Elements Therapeutic Massage) as the platform grows.
2013 — Corporate rename: Fitness Together Holdings, Inc. officially changes its corporate name to WellBiz Brands, Inc. to reflect a broader portfolio strategy.
2015 — Private-equity investment / growth push: WellBiz Brands is acquired by KSL Capital Partners (affiliate) — a pivotal transaction that provided capital and a growth mandate for the platform.
2018–2021 — Strategic brand additions: The company adds national beauty and wellness concepts (e.g., Amazing Lash Studio in 2018; Drybar and LunchboxWax acquired in the years that followed). LunchboxWax was later rebranded as Radiant Waxing.
2022 — Scale metrics: WellBiz reports strong system performance for 2022 (roughly 900 units, ~$600M systemwide sales, ~250,000 members across brands) — evidence of rapid expansion and recurring-revenue scale.
2023–2025 — Continued platform growth & market positioning: Coverage and company releases through 2023–2025 document continued franchise growth, new market openings, and the company positioning itself as a multi-brand beauty & wellness platform.
Ideal Candidate
The ideal Fitness Together franchisee is a strong business leader with an entrepreneurial mindset and a passion for helping people improve their health. They are committed to delivering exceptional, relationship-driven client experiences and creating a welcoming, supportive environment that keeps members as well as trainers engaged and motivated. They understand the value of a proven personal training model and are excited to grow through strong retention, community engagement, and potential multi-unit expansion.
Successful candidates are skilled people leaders who can recruit, develop, and inspire certified personal trainers while building a positive, results-focused studio culture. They embrace the Fitness Together mission, uphold brand standards, and act as a trusted wellness ambassador in their local community. Operationally disciplined and execution-focused, they follow the established system while bringing strong management, organization, and sales acumen to drive consistent studio performance and long-term success.