Dickey’s Barbecue Pit Franchise

At Dickey’s Barbecue Pit, we are passionate about the art of great barbecue! And we are proud to be the largest barbecue franchise in the world.

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Highlights

Cash Required

$100,000

Min. Franchise Fee

$20,000

Total Number of Units

367

Franchising Since

1994

Corporate Headquarters

Dallas,TX

CEO Name

Roland Dickey Jr.

About Dickey’s Barbecue Pit

Dickey's Barbecue Pit is a true American success story serving Legit.Texas.Barbecue across the world. In 1941, Travis Dickey opened the first location in Dallas, Texas. Soon enough, our barbecue was everyone’s favorite and the brand built a loyal following within the Dallas-Fort Worth metroplex. By 1994, Dickey’s expanded nationwide with its first franchise locations. Today, we have evolved into a global brand with more than 500 stores.

“Dickey’s is the perfect franchise opportunity for people looking to change careers because we offer such an immersive training program and continuous home office support,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Pit, Inc. “We welcome people from all industries who bring their talent and experience to our brand.”

Franchise Unit Trends

Total Number of Units

367

New Units Opened

Average Unit Revenue

* in 2024

Franchise Fees

Min. Franchise Fee

$20,000
Veteran's Fee: $10,000 - $15,000

Royalty Fee

6.0%
Net Sales

Ad Fund Fee

3.0%
Net Sales

Why Choose Dickey’s Barbecue Pit?

At Dickey’s, we pride ourselves on serving our guests authentic, Texas-style barbecue. Our locations offer an experience where guests feel like they are dining with family. The kitchen is an open concept where guests can see and smell the meat being smoked and the sides being prepared.

With Innovative IT solutions and streamlined processes, we have the capabilities for up to 8 revenue streams such as:

Dine In
Catering
Retail
Holiday Feasts
Online Ordering
Dickey’s Mobile App
Direct Delivery
3rd Party Partnerships

Our low franchise fees and initial investment, 80 years of proven success in the business and our efficient business model makes us a successful franchisee favorite restaurant brand.

We are also a purpose-driven brand that is passionate about giving back to communities we serve. Since 2015, Dickey’s has supported The Dickey Foundation, a non-profit organization dedicated to the first responders who protect and unite our communities. Our company mission “to do both well and good in the communities in which we do business” is part of the company culture of success.

Starting Costs & Investment Requirements

Total Investment

$260,000 - $323,789

Net Worth Required

$300,000

Cash Required

$100,000

Training and Support

Financing Available

Training & Support

We are invested in the success of all our franchisees and we offer you support and resources to help increase profitability.

Barbecue University: 4 weeks of hands-on training both in a classroom, online and in a restaurant
Access to effective, targeted marketing campaigns from our in-house marketing team

Dedicated, ongoing support from Field marketing manager, Operations Manager

Ideal Candidate

Financially qualified
Energetic
Dedication
Leadership abilities
Passionate about owning a Dickey’s
Active in community

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