Established Beauty & Personal Care Business -
This well-established beauty and personal care business, operating since 1976 first in Oakland, CA --and relocated to Maui in 1990-- offers three distinct and successful product lines with strong market presence and growth potential.
Business Overview:
- Annual Revenue: $242079
- Asking Price: $385000
- SDI: $96741
Location: 979 sq ft leased facility in Haiku, HI
- 2 employees
- Lease: $1,676 /month
Three Premium Brands Together in one Package
1. Maui Surfer Honey SPF 30 Sunscreen (Created 2014)
- Award-winning reef-safe sunscreen with exceptional media recognition
- Featured in Travel + Leisure, InStyle, and multiple diving/eco-friendly publications
- High markup product with strong inventory on hand
- Available on major platforms (Amazon, eBay, Walmart) at premium prices
2. Monoi of Maui (Created 2009)
- Steady seller with untapped marketing potential
- A unique product - from a traditional Polynesian recipe
- Strong customer loyalty with positive reviews
- Requires moderate physical handling. Can you lift 23 pounds?
- Easy to manufacture --and high mark-up
3. Hawaiian Classic Perfumes
- Founded 1976 in California; Entered Hawaii market in 1980; Moved Operations to Hawaii in 1990; Incorporated in Hawaii in 1995; Moved to Haiku in 2009
- A well established perfume line with Collectible Porcelain and also Glass packaging options
- Higher complexity operation with more than significant profit potential.
- Comprehensive training provided over several months
Competitive Advantages shared by all three Brands:
- Unique products with no direct competition in Hawaii
- Established customer base and distribution channels
- Strong brand recognition and media coverage
- Proven product formulations and supply relationships
Growth Opportunities by taking advantage of:
- Enhanced digital marketing and social media presence
- Website optimization and e-commerce expansion
- Increased marketing efforts (currently minimal)
- Geographic expansion beyond Hawaii market
- Economy of scale
Owner Motivation:
Retirement after decades of successful operation. Current owners have intentionally scaled back marketing efforts in recent years, creating significant upside potential for motivated buyers.
Ideal Buyer:
Entrepreneur seeking with growth potential in the Hawaii Niche of the Beauty/Personal Care sector. This business offers immediate cash flow with substantial expansion opportunities through increased marketing efforts and operational improvements.
Financing available similar to most real estate transactions:
1. Cash is king...if you have it...or--
2. Down payment plus an SBA loan.
3. But... seller will not carry back a loan
Ad#:2407649
