Business Overview
The Black Brick Co. is East Idaho’s leading high-end home furnishings retailer, offering a curated selection of luxury furniture, décor, lighting, rugs, and kitchen essentials. Unlike mass-market retailers, The Black Brick Co. is the only boutique of its kind in the region, serving homeowners, designers, and builders seeking sophisticated and distinctive furnishings.
Each item is hand-selected by professional interior designers, ensuring a high-quality inventory that elevates residential and commercial spaces. The store has built a strong reputation by offering unique, on-trend, and timeless pieces for a discerning clientele.
Market Position and Unique Value Proposition
The Black Brick Co. has established itself as East Idaho’s premier destination for luxury home furnishings. Unlike national chain competitors such as West Elm, Pottery Barn, or Crate & Barrel, The Black Brick Co. provides an intimate boutique shopping experience with a personalized approach.
- The only high-end home furnishings boutique in East Idaho
- Designer-curated selection offering unique items unavailable in mass-market stores
- Strong local partnerships with builders and designers for furnishing packages
- Featured annually in the Parade of Homes, boosting brand visibility
Product Offerings
The Black Brick Co. specializes in high-end, design-forward home furnishings across multiple categories:
- Furniture – Luxury bedroom, living room, dining room, and home office pieces
- Custom Furniture – Bespoke furniture tailored to customer specifications
- Rugs – Handwoven and designer rugs in various sizes and styles
- Lighting – High-end chandeliers, pendants, and table lamps
- Wall Décor – Unique framed art prints, mirrors, and decorative wall pieces
- Kitchen Essentials – Elegant serveware, table settings, and kitchen accessories
- Textiles & Décor – Designer-selected throw pillows, blankets, and accessories
Business Model and Revenue
The Black Brick Co. operates both as a brick-and-mortar showroom in Idaho Falls and an online store, allowing customers to shop in person or remotely.
- Annual Sales: Over $650,000
- Inventory Value: $150,000
- Gross Margins: 50%
Key Business Relationships and Growth Opportunities
- Partnerships with builders and designers for home furnishing solutions
- Participation in the Parade of Homes for brand visibility and lead generation
- Expanding e-commerce presence to reach customers beyond Idaho Falls
Competitive Landscape and Market Comparison
The Black Brick Co. stands alone in East Idaho as a high-end, designer-curated home furnishing store. Its closest competitors are national retailers such as Restoration Hardware, West Elm, and Pottery Barn, none of which have physical locations in Idaho Falls.
Unlike these national retailers, The Black Brick Co. provides a highly personalized shopping experience, working directly with clients, designers, and builders to create custom-designed spaces.
Conclusion
The Black Brick Co. is a highly profitable and growing business with a strong local reputation and an unmatched position in the East Idaho market. With exclusive high-end inventory, deep relationships with the local design and building community, and consistent exposure through the Parade of Homes, it is the premier destination for luxury home furnishings. Its combination of in-store and online sales, coupled with 50% gross margins, makes it a solid and scalable business with significant growth potential.
The asking price for The Black Brick Co. reflects its strong brand presence, established customer base, valuable industry partnerships, and proven profitability.
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