The Company was founded in 2019 as a premium cookie provider and opened their first retail bakery in 2021. Headquartered in Atlanta, GA, the Company has quickly validated their unique business model and has positioned the business well for franchising. They currently have two company-owned retail stores, one of which has the baking operation that serves both locations with fresh-baked flavors daily. Their company wrapped vehicle delivers to the other location daily, insuring freshness, premium quality, and customer satisfaction with clients in both locations. Since the business model can be easily replicated, there is no limit to the number of stores that could be added, either as additional company owned stores or by pursuing the franchising model, in which the company has already invested in the documentation to quickly launch that model. They have ~15 employees and are poised to build on their success based on walk-ins, word-of-mouth advertising, as well as their extensive and growing following on Instagram and other social media.
Growth Opportunities:
The company produces unique "specialty" cookies that offer differentiated flavors vs. most cookie establishments. They have quickly earned a following for their high-quality products and exceptional customer service, and their strategically placed locations make repeat walk-in traffic a key to their ongoing success. Other opportunities include...
1) Amplify Digital & Influencer Marketing - FY-2024 marketing outlay was just 1.6 % of sales; Funded influencer and paid-social campaigns can accelerate traffic and brand awareness
2) Expand B2B, Catering & Corporate Gifting - Target offices, campus events, corporate events, and holiday gifting to smooth weekday demand and diversify revenue
3) Aggressively Pursue Franchisor Model - The two Atlanta stores have a demonstrated track record that will be attractive to franchisees. Additionally, the Owner has professionally authored the Franchise Disclosure Document (FDD) and Operations Manuals necessary for engaging new franchisees and has identified a professional franchise marketing team ready to provide the sales and onboarding of new franchisees for a new buyer.
Ad#:2470666
