Business Overview
Founded in 2017, this fast-growing e-commerce brand specializes in premium tennis and pickleball bags designed for women who value both beauty and performance. Renowned for smart organization, exceptional craftsmanship, and timeless design, the brand has become a sought-after alternative to traditional athletic gear.
The product line includes best-selling tennis and pickleball bags along with complementary lifestyle accessories such as wristlets, jewelry, notepads, and water bottles—each created to celebrate an active, modern lifestyle. With a strong direct-to-consumer foundation and a curated network of 100+ active retail partners nationwide, the company is positioned for continued growth.
Built on eight years of organic success and a loyal customer base with a 20% repeat purchase rate, the business has grown revenue from approximately $87K in 2020 to an expected $900K in 2025. Completely self-funded, the company offers substantial upside potential through increased marketing, expanded product categories, and channel growth.
Key Investment Highlights
Established Brand Equity
• 8-year track record with strong brand recognition
• Highly engaged, loyal customers with strong repeat purchase behavior
Premium Product Line
• Functional, beautiful designs backed by exceptional materials and craftsmanship
• Best-selling bags for tennis and pickleball, plus complementary accessories
Multi-Channel Sales Footprint
• 90% direct-to-consumer
• 100+ retail accounts at tennis and pickleball clubs nationwide
• Small drop-shipping and Amazon presence
Strong Growth Potential
• Proven traction and fully scalable e-commerce systems
• Multiple avenues for product expansion
• Untapped opportunities across Amazon, paid social, wholesale, and drop-shipping
• Database of 4,000+ U.S. country clubs for future wholesale outreach
Clean, Efficient Operations
• Streamlined, relocatable business with low overhead
• Clean financials and simple logistics
• Trained, inexpensive contractors run daily operations
Attractive Market Tailwinds
• Rapid growth in tennis and pickleball participation with pickleball experiencing explosive growth, now one of the fastest-growing sports in the U.S. with millions of new players entering the market each year
• Strong female consumer spending power in athleisure and sporting goods
• Customer demographic known for consistent discretionary spending, even during economic shifts
Factory & Supply Chain
• Long-standing, dependable manufacturing partners support stable production
• Primary factory in Indonesia also manufactures for major global brands (e.g., North Face, CamelBak)
• Strong vendor relationships and robust credit lines ensure steady inventory flow and protect margins
Time Commitment
• The owner dedicates fewer than 10 hours per week
• Trained contractors manage core operations; the owner provides high-level support and guidance
Financial Snapshot
• Gross Sales: $900K+ (expected 2025)
• Average Order Value: $185
• 20% repeat purchase rate
• Engaged email list with ~45% open rate
• Approximately 400 wholesale accounts
• Owner-operated with minimal staffing required
Growth Opportunities
• Product: Expand into adjacent categories: golf, leisure, or other organized-sport bags
• Marketing: Increase PR, digital marketing and paid social advertising
• Channels: Expand distribution through new and underutilized sales channels
• Launch and grow Amazon channel (currently untapped)
• Expand wholesale (currently 10% of sales); through sales reps and/or extensive country club database to scale B2B sales
• Develop drop-shipping partnerships (essentially untapped)
Ideal Buyer
Perfect for an entrepreneur, investor, or lifestyle brand acquirer seeking a well-established, design-driven e-commerce brand with strong fundamentals, loyal customers, and substantial expansion potential in the booming tennis and pickleball markets.
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