The Outstanding Operators program highlights brands that are getting creative with their off-premises approach. TMAD made the list by investing early in tech, digital ordering, and customer experience in 2017. These days, over half of Teriyaki Madness orders start online, and most of our food gets taken to-go through delivery, curbside, Mad Dash, takeout, or catering. It’s clear that our forward-thinking strategy has paid off. That’s what we call “Winner, winner, chicken dinner.”
“We decided to jump in on technology pretty early, which we were really glad (for), because when COVID came around, we already had an app and online ordering, and we were completely integrated with third-party delivery. So, COVID didn’t really mess us up too much. We kind of thrived and took off since then.”
Teriyaki Madness ranked 34th overall on the list, but what’s got us truly feeling like wok-stars is we are #2 out of only 11 food franchises that made the cut (not including fast food, of course). Right in the middle of fast growth — think new restaurant openings and big plans for catering, loyalty, and delivery — this recognition is major props for our growth game plan.
“We were small and nimble, and we’ve never been backed by big investor groups or anything. We’ve grown very organic, very scrappy. We’re able to make our own decisions and choose our own path. I think that’s helped quite a bit.”
Each year, the Food On Demand Outstanding Operators program highlights 20 brands that are making off-premises dining a huge success. Bonus: the winners get a charitable donation made in their name! It’s a massive honor for Teriyaki Madness to be part of this group of industry leaders — and a strong signal of where our brand is headed next.
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