Since 2011, this delicious, veggie burger brand has been a pioneer of real-food veggie burgers — authentically plant-based patties crafted from recognizable whole-food ingredients, delivering uncompromising taste, nutrition, and clean-label attributes. This frozen CPG brand targets the fast-growing flexitarian consumer who seeks healthier, less processed options within the $6.2 billion U.S. plant-based meat category (2024).
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TRACTION & UNIT ECONOMICS
• 2024 Revenue: $1million; break-even in 2025
• Gross margin: 55% , TTM June ‘25.
• Self-Manufacturing in a GMP-certified facility with capacity to support $6.5million in annual sales at a steady state 60% product margin, requiring no near-term capex.
• Pro-forma shows at $2.2M revenue, the company returns a $288K profit, at $6M revenue, $1.2M profit.
DISTRIBUTION FOOTPRINT
• Nationwide coverage through UNFI and a national partnership with Whole Foods Market (375).
• Present in 1,000 natural & specialty stores including National Co-Op Grocers, Natural Grocers Vitamin College, Shop Rite (Wakefern), Giant Food, Bristol Farms, MOM’s Organic Market, Jimbo’s, and independents. Meaningful whitespace remains across conventional grocery, club, and food-service.
INNOVATION PIPELINE
Commercial-ready line extensions — new formats (e.g., crumbles) and globally inspired flavors.
STRATEGIC MILESTONES & SOCIAL PROOF
• SKU ATL Accelerator ’22 & Mars Seeds of Change Cohort alum
• Shelfie Award 2023 – Best Frozen Entrée
• Finalist, Plant Based Foods Association - Best Plant Based Protein
• Named “Best Veggie Burger in D.C.” by Zagat
These accolades validate brand equity and product superiority in a crowded set.
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