Business Overview:
FUSE - Cookies and Ice Cream represents a unique opportunity to acquire a first-of-its-kind mobile dessert concept. This innovative food truck specializes in customizable filled cookies paired with premium ice cream, creating an interactive dessert experience that has earned consistent 5-star customer ratings (169, 5-star reviews and only 2, 4-star reviews). We use plastic food-safe syringes to inject a filler of your choice into the middle of a cookie of your choice (for example, Reese's peanut butter sauce injected in the middle of a Campfire (s'mores) cookie. The signature "FUSE sampler" includes a scoop of ice cream, a cookie, and a filler - which offers customers 1,200 possible combinations (from 10 cookie flavors, 15 ice cream varieties, and 7 filler options).
Financial Performance:
The business generated $33,564 between March and November of 2024, while only operating Fridays through Sundays (I was working a full-time job Monday-Friday at the time). This limited schedule represents significant expansion potential, as I would attribute performance primarily to restricted operating hours and a conservative pricing strategy. With equipment and inventory valued at $90,000, the asking price of $120,000 reflects the price of the recipes, marketing, and suppliers crafted over the last 3 years.
Growth Opportunities:
The concept has minimal direct competition, with filled cookie markets currently dominated by e-commerce rather than retail. I believe there is a substantial growth potential through expanded operational days, optimized pricing, and a strategic relocation to high-traffic markets such as beach towns (like OBX) or populated cities such as Raleigh NC or Charlotte NC.
Operational Assets:
The sale includes recipes developed over three years, established processes, supplier relationships, website, social media / Google reviews, and complete equipment and POS system package. The business was employing 2 staff members to maintain a streamlined operations suitable for owner-operator management.
Owner Support:
I would be offering comprehensive transition support including one month of in-person training covering all operational aspects and three months of phone consultation. Financing terms are negotiable. I do love this business and the concept, but I am about to start another business venture and would like to liquidate my assets in order to do so. I put a lot of work into building this business but I believe someone with better marketing skills could run it better than I could, now that the trailer is built and the recipes and processes are in place. I want to see this business succeed and I would be more than happy to answer any questions you have.
This turnkey operation presents an exceptional opportunity for an entrepreneur seeking a proven and differentiated concept with strong scalability or franchise potential in the future.
Instagram: https://www.instagram.com/fuse.cookies/
Facebook: https://www.facebook.com/fuse.cookies
Ad#:2396408
