Launched in 2019, this cybersecurity education website helps prospective students and early-career professionals research programs, careers, and training options. It functions as a practical, one-stop reference, with clear degree and certification guides, career overviews, and both online and on-campus pathways organized in plain language. Content is created with subject-matter input and an emphasis on actionable next steps. The site has earned citations and backlinks from .edu and .gov domains, reflecting the quality of its sourcing and the usefulness of its program data.
In the trailing twelve months, the site generated $743K in revenue and $710K in SDE, reflecting lean operations and low overhead. The revenue mix is anchored by 12 longstanding partner relationships with stable pricing, led by direct pay-per-lead (~85%), with CPC display (~12%) and fixed placements (~3%) as secondary streams.
Operations are lean, with the business partners collectively spending 11–12 hours per week on monetization, marketing, outreach, and content oversight. A contractor-hosted podcast featuring industry experts is released every three to four weeks. Contractors also create long-form pages and update industry data several times per year. Traffic is steady and predominantly organic, averaging 70–90k monthly pageviews and 40–55k users, supported by a robust backlink profile and no reliance on paid acquisition.
Looking ahead, growth levers include refreshing and expanding high-intent degree pages, developing content around AI and cybersecurity-related trends, capturing an email audience, and increasing partner coverage. There is also room to monetize international traffic, which is not currently monetized, and to modestly increase ad placement frequency. The owners are selling to pursue other opportunities and are willing to train the buyer to ensure a smooth handoff.
Key Benefits:
Direct, High-Value Monetization: Primary revenue stems from about 85% lead generation, with 12% CPC and 3% fixed placements as secondary streams.
Established Partnership Roster: 12 revenue partnerships, most in place for 3+ years.
Low Workload: The business partners collectively spending 11–12 hours per week on monetization, marketing, outreach, and content oversight.
Expert-Driven Content and Podcast: Content uses expert bylines/reviewers and primary sources, plus a 63-episode contractor-hosted podcast.
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