Own a Viral Coffee Experience That Connects Hearts and Builds Community
Calmo Coffee isn't just another café—it's a phenomenon featured in the award-winning documentary series Coffee: The Universal Language (NandD Media, Season 1). In less than one year, this concept has become Northwest Arkansas's most talked-about coffee destination, generating $304,000 in revenue, $160,000 in owner earnings, and 15.7K Instagram followers without paid advertising.
The Secret? Emotion Meets Coffee.
At the heart of Calmo is the "Letter to Your Future Self" experience—365 custom-built mailboxes where guests write heartfelt letters and place them in date-labeled boxes for future delivery. This creates genuine connection, drives repeat visits, and generates organic viral content. Customers don't just buy coffee—they participate in something meaningful and shareable.
Tourists plan visits around it. Locals bring every guest. Influencers post unprompted. The mailbox wall is a destination attraction.
Why This Business Is Different:
? Experiential, not transactional – Creates emotional loyalty competitors can't replicate
? Self-marketing machine – Generates constant organic social content
? Premium positioning – Exclusive house-blend with trusted local roaster
? Recession-resistant – People pay for experiences that matter
? Brand-new everything – $400K invested in 2024; turnkey ready
Prime Location:
Rogers sits in one of America's fastest-growing metros—fueled by Fortune 500 headquarters (Walmart, Tyson, J.B. Hunt), Crystal Bridges Museum, world-class trails, and influx of young professionals. Calmo owns the experiential category.
What's Included:
Commercial espresso machine, grinders, brewers, refrigeration, ice machine, POS
Modern interior, premium finishes, stainless fixtures, iconic 365-mailbox wall
Merchandise inventory (apparel, bags, drinkware), exclusive coffee beans
High-speed Wi-Fi, 5 Sonos speakers, 8 security cameras
Instagram (15.7K followers), logo, menus, marketing materials
New HVAC, plumbing, electrical (2024), ADA-compliant facilities
Untapped Growth:
Extend hours – huge morning/evening opportunity
Add food – pastries, breakfast, lunch
Catering – events, weddings, corporate
Wholesale beans online and locally
Merchandise expansion through e-commerce
Corporate subscription accounts
Social amplification – influencer campaigns, paid ads
Second location or franchise opportunity
The Numbers:
Annual Revenue: $304,000
SDE: $160,000
Asking Price: $450,000 (2.81x SDE)
Monthly Rent: $3,588
2024 Build-Out: $400,000
Why $450K:
Below replacement cost ($400K+ to build)
Proven viral brand, not a startup
Strong cash flow with massive upside
Unique concept creates competitive moat
Reason for Sale: Owner moving out of state
Ideal Buyer:
Coffee operators wanting true differentiation
Entrepreneurs seeking built-in viral appeal
Hospitality pros valuing experience
Anyone wanting a business people love
This Isn't Just Coffee—It's a Movement.
Calmo proves that in a commodity market, experiences win. Own a business people feel connected to, tell stories about, and make part of their lives.
Schedule your confidential tour today.
Ad#:2426939
