WebsiteClosers® presents an Amazon FBA eCommerce Brand in the Outdoor Survival, Hiking and Emergency Gear Categories. The brand has built a solid presence across Amazon’s US, Canada, and UK/EU marketplaces, supported by long-standing manufacturing partners and a product line rooted in patented, performance-driven technology. Their catalog includes 22 active SKUs, anchored by durable products built with tested QC processes and steady lead times of 30–45 days, providing buyers with a stable foundation with room to grow.
The brand’s Amazon footprint remains its strongest channel, where premium creative, social proof, and high review volumes help maintain a strong edge against new competitors. International markets have continued to scale on minimal support, and Canada/EU now represent a growing share of total orders. A legacy email list and 12,000 Instagram followers remain almost untouched, presenting a fast, low-friction path for a buyer ready to activate real DTC retention and upsell plans.
Their gross margins sit near 80% with EBITDA margins above 27%, driven by efficient operations that require only a few hours per week to manage. The brand benefits from consistent category demand, high review strength across its catalog, and a blended ASP in the mid-$30 range supported by strong conversion rates. Automated PPC, minimal payroll needs, and an optimized supply chain give the buyer a lean cost structure with dependable profitability.
Key Valuation Points
• 9-Year eCommerce Brand
• 96% Sales via Amazon
• 18,000+ Email Subscribers
• 12,000 Instagram Followers
• 22 Active SKUs with Patented Technology
• 80% Gross Margin
Growth opportunities for a new owner are clear and actionable. International markets are already showing traction and could add well over six figures in annual revenue with dedicated stock and targeted campaigns. Dormant SKUs and adjacent categories, such as survival kits or outdoor sleep gear, offer quick extensions using the same proven manufacturer relationships. Off-Amazon channels remain mostly untouched, including Shopify, Walmart.com, Google SEM, Meta ads, and creator partnerships. Activating even a modest DTC strategy using the existing email base, which includes over 23,000 marketable contacts and more than 145,000 total customers, unlocks immediate revenue potential with low risk and low spend.
The business is well-positioned for new ownership to build on its established foundation and pursue untapped growth opportunities. With its proven track record and strong market presence, this represents a compelling acquisition opportunity for buyers seeking to enter or expand within the outdoor gear industry.
Contact WebsiteClosers® today to learn more about this exciting opportunity.
WC 3878
Ad#:2451022
