Business Summary:
This executive summary provides an overview of two closely operating entities, a regulated adult foster care facility and a non-regulated attendant care service provider, which work in tandem to serve a client base primarily comprising individuals recovering from traumatic brain and spinal injuries, as well as other cognitive disorders. Both businesses share a unified administrative staff and are primarily located at a 5,000+ square foot residential facility in a beautiful community just northwest of Detroit, MI.
Background and Evolution:
The origin of these entities stems from the principal’s personal experience with a severe illness in 2005-2006, leading to a commitment to providing care. The journey began in 2006, with the individual's former residence becoming the initial business location.
The regulated entity was incorporated in Michigan and received its filing endorsement in 2009. The non-regulated entity was incorporated and received its filing endorsement in 2012. The registered agent and office are listed in Detroit, Michigan.
Between 2017 and 2019, the combined operations experienced significant growth, serving approximately 14 clients with 40 caregivers and generating substantial revenues. In 2020, the businesses faced a major challenge when auto insurance payments to providers were drastically reduced by 40%-60%, particularly impacting their client base of auto-related injury victims. Despite these difficulties, including the COVID-19 pandemic, the entities managed to retain their client base, maintain payroll, and weather the storm through creative strategies and strong relationships. By 2023, revenue streams were restored due to insurance reimbursements. Currently, the combined entities serve eight clients and generate approximately $1.7 million in gross revenues.
Services Offered:
The entities provide a comprehensive array of services tailored to client needs.
The regulated facility offers professional care in a residential setting, including on-site nursing and acute care, 24-hour care management, a professional treatment team, medication administration and monitoring, quality prepared meals and snacks, community recreation and outings, and transportation coordination. The facility is handicapped accessible with private bedroom suites. This entity is certified in the care of clients with traumatic brain and spinal injuries as well as other cognitive disorders.
The non-regulated entity provides attendant care for individuals seeking to live semi-independently within their community. Services include tiered transitional programs, up to 24 hours of attendant care, available nursing care, choice of home health or health maintenance services, transportation coordination, community reintegration, and life skills management. These services are delivered through customized rehabilitation programs focusing on life skills, activities of daily living, medication management, therapeutic activity support, and community integration.
Through established partnerships, additional associated services are available, such as diabetic education, speech/language therapy, home doctor services, nutritionist and social work services, occupational therapists, physical therapists, and massage therapists.
Marketing and Referral Strategy:
The marketing approach emphasizes Target Marketing and Relationship Marketing, as traditional advertising is deemed ineffective for their niche market.
80% of clients originate from referrals. Key referral sources include relationships with doctors, nurses, therapists, attorneys, hospital discharge planners, case managers, specialized placement agencies, and personal friends.
The business has two license holders, so transition is simplified.
Ad#:2389568
