A stable and well-loved business with a devoted customer base

40+ year business in a profitable and resilient industry

Location:

Waterbury Village Historic District, VT

Inventory:

$18,249
Included in asking price

Real Estate:

Leased

Building SF:

1,725

Lease Expiration:

2/17/2028

Furniture, Fixtures, & Equipment (FF&E):

$30,232
Included in asking price

Employees:

3

Facilities:

Axel’s occupies a 1,725 sq foot, ground level space at 10 Stowe Street--an historic building in the heart of downtown Waterbury. This highly visible location is seen by 8100 vehicles passing through the intersection of Stowe and Main Streets daily. Additionally, for 30 of the 40+ years in business, Axel’s has been at this same intersection of Waterbury.

Competition:

Our competition is limited and Axel’s is the only picture framing business in the area to offer specialized customer service and multiple income streams. Since the COVID-19 pandemic, Vermont has seen a tremendous influx of high-income families and individuals. Vermont had the highest inbound move rate of all states in 2021, and there was a 38% increase in residential property sales to out-of-state buyers between 2019 and 2020. This trend has continued. Seller will share their marketing strategies that has proven to capture new homeowners.

Growth & Expansion:

Historically, the custom picture framing industry has been a profitable and resilient one, able to weather economic downturns. When the economy is strong, new construction is up and interior decorators and local picture framers are busy. Conversely, when the economy sours people tend not to build new homes, but to redecorate and freshen up what they already own. Again, custom picture framers benefit. Those in the picture framing industry tend to stay in the industry for many years because the business can provide a good living during good times and bad.

Support & Training:

Axel’s has a competent and capable staff that manages the day-to-day needs of the business. In addition to the owner, the business currently employs 2 full-time and 3 part-time employees - all willing to continue working through a transition and beyond. Seller is willing to negotiate terms for training the new owner.

Reason for Selling:

Seller is eager to explore other opportunities.

Business Website:

https://www.axelsgallery.com/