Founded in 2016, this premium date-based food brand sells chocolate chips and syrups through wholesale and foodservice channels across the nation. The brand has evolved from a single-SKU date syrup company into a portfolio of incredible, date-sweetened products.
Revenue is up 96% YoY. Using dates as a sweetener is the lowest-glycemic functional sweetener in the category.
The business operates across multiple channels in over 3,000 retail stores, including national distribution through Whole Foods (517 locations, over seven years), Sprouts Farmers Market (463 locations), and Kroger (2,200 locations). This brand has achieved this scale with minimal marketing spend—only $12,000 in marketing expenses against $2.55M in year-to-date revenue.
The company's breakthrough product, date-sweetened chocolate chips, has delivered 525% YoY growth since launching last year. These chips are hitting 6–8 units per store per week during off-peak season, with projections of 10–12 units during Q4.
Inventory constraints represent the primary growth bottleneck, not demand. The business cannot meet all retail orders due to limited working capital. The owner estimates that $500K in additional inventory investment would unlock $1.5M–$2M in incremental revenue across existing retail channels this year, with substantial upside in currently dormant Amazon and DTC (direct-to-customer) channels.
Growth Opportunities:
- Amazon Channel Reactivation: The brand previously achieved Best Seller status with 4.8-star ratings; this represents an immediate annual revenue potential of $500K or more per SKU.
- Chocolate Chip Retail Expansion: Kroger is actively reviewing chocolate chips for a 2,200-store rollout.
- DTC/Shopify Focus: There has been little focus on DTC so far.
- Product Line Extensions: White space exists for flavor variations, pack size expansion, and adjacent categories.
- International Expansion: An established supply chain is ready to support Canadian and European markets.
Key Benefits:
High-Velocity Products w/ Organic Demand: Date-sweetened chocolate chips have achieved 6–8 weekly bag sales per store with 525% YoY growth, demonstrating exceptional consumer pull without paid marketing investment.
Dominant National Retail Distribution: This brand has secured placement in over 3,000 stores including Whole Foods (517, with a seven-year track record), Sprouts (463), and Kroger (2,200).
Operationally Scalable Platform: Established co-manufacturing, 3PL infrastructure, and distributor relationships are in place to support rapid growth.
Physician-Founded Brand Authority: The founder is a medical doctor who provides authentic credibility with health-conscious consumers and extensive earned media coverage.
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