Business Name: Portfolio of 5 B2B Productivity Apps
Business Start Date: 2018
Business Location: UAE
Business Valuation: $1,299,999 USD (lowered from $1,426,980 USD)
Employee Number (Inc. Owners): 5
Business Model: Freemium B2C app-based SaaS
Industry: Productivity Software, Mobile Apps
Percentage Being Sold: 100%
Sales (TTM): $511,676.00
Net Profit (TTM SDE): $314,091.00
Business Multiple (TTM ARR): 2.54x
Business Multiple (TTM SDE): 4.14x
Traffic (TTM): 4M+ total installs
# of Apps Included: 5
Tag Line: Portfolio of 5 Productivity iOS Apps
Executive Summary
The company is a portfolio of five iOS productivity applications developed under a
freemium SaaS subscription model. Established in 2018 and headquartered in the UAE,
the business has scaled to more than 4 million global installs with over $4.5 million in
lifetime revenues.
The business is currently generating TTM revenue of $511,000 and TTM SDE profit of
$314,000, representing a 4.5x profit multiple. Its applications are well-entrenched in
niches such as wireless printing, document scanning, mobile faxing, VPN services, and
secure call recording. With minimal owner involvement (~5–10 hours per week), lean
operations, and global distribution via the Apple App Store, the portfolio represents a
profitable, defensible, and scalable digital asset.
The owners are seeking a 100% equity sale. Transition support and onboarding will be
provided.
Business Overview
Founded: 2018
Headquarters: UAE
Ownership Offered: 100%
Employees/Contractors: 5 (co-founders + remote team)
Business Model: Freemium SaaS (subscription-driven)
TTM Revenue: $511,676.00
TTM Profit/SDE: $314,091.00
Install Base: 4,000,000+
Lifetime Revenue: $4,500,000+
Valuation Multiple: 4.54x SDE
This is a turnkey portfolio of subscription-driven applications, with growth opportunities
across product optimization, funnel refinement, pricing adjustments, and expansion into
new acquisition channels.
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