Business Start Date: 06/2019
Business Location: Belgium
Business Valuation: $3,570,000 USD
Employee Number (Inc. Owners): 1
Business Model: B2C Freemium/B2B Subscription App
Industry: EdTech/Music Education
Percentage Being Sold: 100%
Sales (TTM): $98,736.26 (~$116K)
Net Profit (TTM SDE): $96,936.26 (~$114K)
Business Multiple (TTM ARR): 30.77x
Business Multiple (TTM EBITDA): 31.34x
Total App Installations: 5M+
Tag Line: 5+ Y/O Global Leader in Music Education Technology Mobile Apps
Executive Summary
The business is a global leader in music education technology, best known for its music education suite of applications. With over 5 million total installs across Android, iOS, and desktop platforms, the apps have become essential tools for musicians worldwide, combining gamification with professional pedagogy.
The business operates a lean, highly profitable model with trailing twelve-month (TTM, Sep 2024 – Aug 2025) revenue of €98.7k (~$116k USD), minimal operating costs, and strong gross margins. With virtually no marketing spend, growth has been entirely organic, underpinned by top-rated apps (average 4.7+? ratings) and global reach in over 10 languages.
The business is offered as a 100% share sale, including all intellectual property, codebases, domains, accounts, and infrastructure. This acquisition presents a unique opportunity to own a premier ed-tech asset in a defensible niche, with significant upside through marketing, B2B sales, and subscription expansion.
Company Overview
Headquarters: Belgium
Founded: 2014
Ownership: 100% privately owned
Business Model: B2C freemium apps with one-time in-app purchases; B2B subscription/web access for institutions
Product Portfolio
Application #1
Teaches relative pitch: intervals, chords, scales, progressions, and dictation.
150+ progressive drills across Classic and Easy modes.
4.7? rating on Google Play, 4.8? on Apple App Store.
Over 1.18M Android installs; acclaimed by Android Authority.
Application #2
Develops timing and rhythmic reading skills.
250+ drills covering time signatures, polyrhythms, syncopation, odd meters.
Includes arcade mode and 21 percussion instrument sounds.
Nearly 1M Android installs with strong ratings (~4.6?).
Application #3
Trains sight-reading across 7+ clefs and instruments.
270+ drills in multiple chapters and difficulty levels.
Supports MIDI input and interactive practice.
Over 2.63M Android installs; largest user base of the suite.
Application #4 (Web/Desktop)
Launched 2022, unifies all three apps for browser and PC use.
Monetized via €0.99/month subscription or lifetime €19.99 license.
Enables teacher/school accounts for group use and tracking.
Market Reach & User Base
Total Installs: 5M+ (Android 4.77M; iOS & web adding significantly more).
Global Footprint: Users across North America, Europe, Asia, with strong adoption in multi-language markets.
Languages: 10+ (English, French, German, Spanish, Portuguese, Polish, Norwegian, Ukrainian, etc.) supported via in-house Cocoon translation system.
Recognition: Featured by Google Play in its #WeArePlay campaign as one of Belgium’s top developers.
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