Established in 2021, this business sells modular couches with optional built-in Bluetooth speaker systems. The couches can be customized by purchasing as many or as few seats as needed to fit any living space. The business boasts net margins of 40% and all sales come through its high-converting Shopify store.
With this business, a buyer has the opportunity to own a premium-quality, trademarked product that sells at a competitive price. It has a huge market, perfect for homeowners and renters aged 25–55 who value comfort, flexibility, and modern design.
The business began as a wholesale distributor in 2021 before moving to direct-to-consumer in May of 2024. Since then, demand has exploded, and this brand is now a leading competitor in the Modular Couch niche. Ninety-five percent of sales come through Meta ads, with an advertising spend of only 10% of revenue. This is a lean operation, with the sellers spending only 20–25 hours per week total communicating with the manufacturer, answering customer support inquiries, updating website copy, and tweaking advertising. A new owner could offload much of this to an assistant while focusing more on strategy and growth.
Currently, the product is offered in only one fabric type and five colors. The manufacturer can produce new fabric and color options relatively easily to appeal to a broader customer base. The most recent color the sellers launched is already one of their best sellers.
In short, this business is a premium brand with huge margins, perfect for anyone with experience in ecommerce or home furnishings. It has built-in potential to scale, and operations could be learned in as little as one week. The sellers wish to use the proceeds from this sale to invest in a new venture.
Key Benefits:
Fast Shipping Speeds: Couches get shipped to customers in under a week, which is a big selling point.
Consistent Quality Control: A long-term relationship with the same manufacturing partner has resulted in very few packaging or product defects.
Built-In Lead Generation Strategy: Customers can buy a swatch booklet for $3.99, which includes a coupon for $100 off their next order.
Huge Margins: With gross profit margins of 57% and net margins of 40%, there is a lot of room for experimentation and growth.
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