This content business offers articles, study tools, courses, and guides to help professionals pass their finance exams. Content covers over seven exams, including the CFA (Chartered Financial Analyst), FRM (Financial Risk Manager), and CPA (Certified Public Accountant). The website attracts 3.4 million pageviews a year and generates all revenue from direct ad sales to exam preparation providers. Revenue has trended slightly downward as the sellers have focused on other priorities and have not focused as much on growth and sales outreach.
This business presents the perfect opportunity for any entrepreneur, especially one with a finance background or direct sales experience. The business comes with many assets that will appeal to the right buyer. This is a trust brand with a long history of rich, authoritative, evergreen content and loyal advertisers that keep coming back because of strong ROI. It's a solid foundation to build on and expand.
A new owner has several avenues for growth, including exploring affiliate marketing to expand clientele to smaller providers. Expanding into adjacent finance exams, especially around accounting, can draw in more traffic and additional ad revenue. The sellers have a proven content creation roadmap when launching new verticals. Launching a podcast that leverages existing content could also open up more ad sales opportunities. Clients and exam bodies are usually eager to collaborate and send guests for this type of program, so a new owner will have plenty to work with. The same holds true for videos on YouTube. A larger initiative would be a job board, which would help diversify income while leveraging an already existing audience.
The sellers are ready to hand off the business to someone who can realize its full potential and expand into more exams.
Key Benefits:
Engaged Email List: The email list has more than 87,000 double opt-in subscribers, segmented by exam type, with an average open rate of 48%.
High Barrier to Entry: With over 12 years in the industry and strong word of mouth, the business is one of the first resources exam candidates think of when considering finance exams.
Low Time Investment: The two sellers spend fewer than 15 hours per week total on the business. A new owner will have bandwidth to think strategically and launch new initiatives.
Annual Contracts: Advertising contracts are paid upfront and have had high renewal rates for the past 10 years.
Unique Free Tools: Currently, no one else is offering the same tools, and some, like the exam results analyzers for CFA and FRM, cannot be developed by others.
Untapped Social Media Potential: Social media has shown promise in the past, and 127K Facebook followers and 11.7K Instagram followers are ready to engage.
Ad#:2441001
