This is a US-based Pet Brand specializing in organic, eco-friendly branded Cat Beds made from hand-felted Merino Wool and sourced from New Zealand and manufactured in Nepal.
Launched out of the UK in 2017 by a brother-sister cat-lover team who sourced and designed a new line of Cat Beds after being dissatisfied with low-quality, mass-produced market offerings.
This is an ethical company that gives back by paying 200% of the average local wage in Nepal from a factory that employs local women craftsmen, impacting over 500+ Nepalese households and creating 100+ Nepalese jobs.
After launch, the brand quickly found its customer, and grew quickly into a $5m / yr company (2022 revenue). Revenue has since declined both by post-COVID general DTC headwinds and due to ownership no longer being able to fully devote themselves to the brand due to real-life commitments.
The brand fundamentals remain strong, with 50%+ Gross Margins and a 175k+ customer list and profitability in 2024.
Summary highlights:
- $10m+ lifetime revenue
- 50% GM profile
- 11% VCM margin
- 175k Klaviyo customer list
- 20k (real) instagram followers
- Primary supply chain fully managed - supplier partner manages manufacturing, importing, warehousing, fulfillment all for flat fee
- Secondary supply chain (wholesale-focused) already setup (price includes ~$10-20k in inventory value)
- Brand fully trademarked
- Amazon business set up, ready to scale (storefront, product listings, Brand Registry approved)
Full P&L and other information available upon request.
Cat Cave Co did $948k in '22, $334k in '23, but only $100k in '24 as different ventures consumed ownership time - downturn in revenue not reflective of business fundamentals.
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